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Nikhil ShahNS
Open to opportunities

Nikhil Shah

@nikhilshah

I build brands, categories, and ventures that deliver revenue growth and market leadership.

United States
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What I'm looking for

I'm looking to lead brand, category, or venture growth with full ownership of strategy, P&L performance, innovation, and high-performing teams.

At Diageo, I led the $100M+ Ready-to-Drink portfolio, built its first RTD incubator, and delivered $50M+ incremental revenue in FY25. I launched four brands in one year, including The Cocktail Collection and Captain Morgan Sliced, while building two cross-functional organizations of 55+ people.

Previously, I turned around Guinness, Smirnoff, and P&G personal cleansing businesses—helping Guinness become YouGov's #1 most popular beer in America, reversing Smirnoff's decline to +7% growth, and moving Olay from the #9 to #1 body wash SKU in the U.S. I build organizations around real ownership and direct that energy toward hard commercial, brand, and innovation problems.

Experience

Work history, roles, and key accomplishments

Diageo logoDI

Senior Brand Director, Ready-to-Drink (RTD) Portfolio

Jul 2022 - Jan 2026 (3 years 6 months)

Owned Diageo's 9+ brand, $100M+ RTD portfolio, the company's fastest-growing category, with full accountability for enterprise strategy, P&L performance, and innovation pipeline. Built and led two cross-functional organizations (55+ total) spanning core business and newly established New-to-World incubator.

Education

Degrees, certifications, and relevant coursework

The Ohio State University logoTU

The Ohio State University

Bachelor of Science in Business Administration, Finance and Management Information Systems

Grade: Cum Laude

Earned a BSBA in Finance and Management Information Systems from the Max M. Fisher College of Business, graduating Cum Laude with honors.

Tech stack

Software and tools used professionally

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