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Kavya Rajan

@kavyarajan

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Growth Product Manager with 7+ years of experience in SaaS.

United States

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What I'm looking for

I am looking for a Growth Product Manager role at a user obsessed SaaS company that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

As a Growth Product Manager with over 7 years of experience, I specialize in driving product, growth, marketing, and data analytics. My expertise lies in optimizing growth funnels and scaling SaaS products to enhance user experience and deliver significant business value. I have a proven track record of driving full funnel growth, focusing on user acquisition, activation, retention, and monetization through impactful product features.

Currently, I lead the development of the Miracle of Mind meditation app at Isha Foundation, where I define the product vision and drive user research and go-to-market strategies. My previous roles include Senior Product Manager at Paytm, where I spearheaded growth products for the lending portfolio, and Product Manager at Rapido Bike Taxi, where I launched features that significantly boosted user engagement and retention. My analytical background further supports my ability to make data-driven decisions that enhance product performance.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Isha Foundation

Oct 2024 - Present (7 months)

* Defining product strategy & optimizing full-funnel growth (signups, activation, retention) for the Miracle of Mind meditation app
* Conducting user research, testing, and feedback analysis to design user experience and enhance engagement

Product Management User Research Go To Market Strategy User Experience Design Growth

Sr. Product Manager, Growth

Paytm

Feb 2023 - Sep 2023 (7 months)

* Drove growth products for Lending portfolio, focusing on Credit Cards, Personal Loans, Paytm Postpaid, and Credit Reports
* Spearheaded development of referral programs and integrated web flow for Credit Reports, creating new user acquisition channels.

Growth Strategy User Acquisition Referral Programs Product Development Credit

Product Manager, Growth & Retention

Rapido Bike Taxi

Jun 2021 - Jan 2023 (1 year 7 months)

Owned growth experiments roadmap, prioritizing and launching features across onboarding, activation, retention, & monetization. Led cross-functional initiatives, earning two Quarterly Impact Awards.
* Boosted sign-ups by 8pp
* Drove 2X engagement, 18% more conversion, & 4% more retention
* Boosted subscription discovery by 3.5X, contributing to 75% of purchases & improved conversion by 12pp

Growth User Retention Monetization Cross Functional Collaboration User Engagement

Analytics Manager

LatentView Analytics

Nov 2020 - Jun 2021 (7 months)

* Led GCX and CRM analytics for eBay's global markets, enhancing customer shopping experiences through data-driven strategies
* Optimized eBay's NFT marketplace, refining site navigation and experience for improved NFT discovery and buyer-seller interactions.

Data Analytics Customer Experience Marketing Optimization Data Driven

Summer Intern

Godrej Group

Mar 2019 - Jun 2019 (3 months)

* Conducted comprehensive market research, interviewing over 95 stakeholders to identify growth opportunities for 'Jersey' dairy brand and develop strategic recommendations
* Developed implementable brand refresh, new product development ideas, and distribution overhaul strategies.

Market Research Strategic Development Brand Development Stakeholder Engagement Product Strategy

Data Science Manager

Mu Sigma

May 2015 - May 2018 (3 years)

* Leveraged big data analytics and machine learning to drive strategic product assortment decisions for Walmart impacting 500+ categories across 12,000+ global stores & optimized TIAA's annual media spend of >$30 million
* Mentored a team of 15 analysts, fostering professional growth.

Big Data Analytics Machine Learning Mentoring Team Management Team Leadership Presentation Skills Client Relationship Management Client Communication Visual Storytelling Data Visualization Tableau SQL Adobe Analytics

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management

Master of Business Administration, Business Administration

2018 - 2020

Awardee of IDFC First Bank merit-based Scholarship of INR 200K. Headed the Strategy & Consulting club; Voted The Best Academic Club, 2018-19; Led ~10 people. Headed the CSR Club; Voted The Best Non-Academic Club, 2018-19; Led ~12 people.

SASTRA Deemed University

Bachelor of Technology, Computer Science and Engineering

2011 - 2015

Led >800 people as elected Unit Head, National Service Scheme, a government-sponsored volunteer program for young people. Led >20 members as elected President of the Hospitality Committee for cultural & sports events. Led an eight-member Mime club to various wins as the Lead Mime & Art Director.