At Pro-To-Grow Corp LLP, I manage Meta and Google Ads campaigns across multiple D2C and FMCG brands. I run structured A/B tests and maintain conversion tracking with Meta Pixel, CAPI, and GTM.
I also maintain creative experimentation trackers to document hypotheses, ad variant status, and performance learnings. I mentor junior team members on campaign setup and QA, and take part in client conversations.
At Novo Computing, I directed multi-platform Meta Ads campaign delivery across multiple organizations and international brands. I owned campaign delivery pipelines and received the Best Project Team award for campaign execution and delivery management.
Earlier, I managed paid campaigns and funnels for B2B, D2C, real estate, and restaurant clients. My work included generating qualified real estate leads while maintaining positive ROAS, optimizing WordPress landing pages, and conducting SEO keyword research and on-page optimization.
