Katie Sherwood
@katiesherwood
Creative Senior Product Leader driving user-centric digital solutions.
What I'm looking for
I am a Senior Product Leader with a strong track record in building innovative digital products across various sectors, including iGaming, fintech, HR tech, and social platforms. My experience encompasses leading user-centric product strategies and intuitive UX design, ensuring that every product I manage not only meets but exceeds user expectations. I thrive in fast-paced, high-growth environments where I can apply my hands-on approach to every aspect of the product lifecycle, from roadmap creation to research, prototyping, and experimentation.
In my current role as Director of Product at Avantage Entertainment, I lead product strategy and execution across multiple Agile Kanban teams, significantly improving delivery velocity and user engagement. My leadership has resulted in the successful launch of several live entertainment-style game modes, enhancing user activation and retention. I am passionate about leveraging AI tools to optimize user flows and improve customer support, ensuring that the products I oversee are both effective and user-friendly.
With a Bachelor of Arts in International Studies from Bridgewater College, I bring a unique perspective to product management, focusing on building tools that empower users and connect communities. I am committed to continuous improvement and innovation, always seeking new ways to enhance the user experience and drive product success.
Experience
Work history, roles, and key accomplishments
Director of Product
Avantage Entertainment
Aug 2022 - Present (3 years 5 months)
Led product strategy and execution across four Agile Kanban teams for a growing real-time iGaming platform. Managed three Product Owners and two UX Designers, improving delivery velocity by 20% through prioritization and sprint coaching.
Product Owner
Vermont Systems
Feb 2022 - Present (3 years 11 months)
Owned product backlog for Recreation Management software used by U.S. military bases worldwide. Delivered UI and feature enhancements for POS, scheduling, and team sports registration systems.
Product Owner
Asure Software
Jan 2020 - Present (6 years)
Led Cloud HCM and UI/UX product teams supporting payroll and HR systems for SMBs. Collaborated cross-functionally to prioritize features based on user feedback and product analytics.
Implementation Manager
Asure Software
Jan 2018 - Present (8 years)
Led a 7-person implementation team, reducing onboarding time through training workflows and documentation. Collaborated across product, sales, and support to improve customer experience and retention.
Implementation Specialist / Payroll Processing
Savers Admin
Sep 2013 - Present (12 years 4 months)
Onboarded and supported clients on payroll, HR, and time-tracking tools. Ensured high satisfaction through responsive support and accurate, timely launches.
Education
Degrees, certifications, and relevant coursework
Bridgewater College
Bachelor of Arts, International Studies
Completed a Bachelor of Arts in International Studies. This program provided a comprehensive understanding of global affairs, cultures, and political systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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