Katherine Rueda Arcila

Develops and manages digital content strategy for cultural and audiovisual brands, including copywriting, creative direction, and collaboration with design teams. Provides strategic consulting on social media and uses AI tools to optimize content production.

Managed social media with focus on social listening, monitoring conversations, trends, and brand perception. Coordinated influencer collaborations, analyzed metrics, and prepared monthly reports to inform content strategy.

Managed editorial content and wrote creative copy for magazines, ensuring accuracy and brand consistency. Collaborated with design, marketing, and legal teams to structure content for print and digital publication.

Freelance writer for the Spanish platform Lowpost, creating content for various brands and industries. Applied SEO best practices and adapted tone to align with brand identity and communication goals.

Handled customer service on social media, managing channels and serving as a direct link between the brand and customers. Drafted responses and copy in line with brand identity and participated in creating the social media manual.

Completed a diploma in UX/UI Experience Design from April to September 2026.

Completed a beginner-level Italian course in April 2026.

Completed a digital marketing course from August to November 2024.

Completed a creative writing course from April to June 2024.

Comprehensive training in communication with an emphasis on audiovisual languages, developing aesthetic sensitivity and visual judgment through film analysis and the study of the image. Acquired knowledge in composition, visual narrative, and technical principles of photography, including analog and digital photography, as well as fundamentals such as the rule of thirds, lighting, and framing.