Adelaida Salinas - Freelance creative content specialist - Paisaje Concept Store | Himalayas
Adelaida SalinasAS
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Adelaida Salinas

@adelaidasalinas

Creative producer and audiovisual content creator

Colombia
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What I'm looking for

I’m currently transitioning into Email Marketing and automation, aiming to apply my background in content strategy, audience segmentation, digital storytelling, and retention. I’m eager to join collaborative teams where data-driven creativity is key to growth.

I am a digital content strategist with over 3 years of experience in digital strategy, audiovisual production, and social media management for lifestyle, fashion, publishing, and artistic brands across Latin America. I specialize in leading creative projects from concept to execution, combining emotional and visual storytelling to connect with diverse audiences. My approach is driven by collaboration, innovation, and a passion for crafting content that inspires and engages.

Experience

Work history, roles, and key accomplishments

PS
Current

Freelance creative content specialist

Paisaje Concept Store

May 2025 - Present (2 months)

-Developed and executed a tailored digital communication strategy, aligning with the brand’s identity and goals.

-Created weekly multimedia content (graphic design, copywriting, and video editing), increasing audience engagement and brand visibility across platforms.

-Produced and captured live event content on-site, enhancing the brand's storytelling and real-time presence.

TP

Community Manager and Event Manager

Tirant Lo Blanch Publishing

Mar 2024 - Dec 2024 (9 months)

-Planned and scheduled social media content for the publishing house’s accounts in Chile, Colombia, and Mexico, boosting engagement and follower growth on the main page.

-Managed live broadcasting and real-time coverage of online academic and editorial events, enhancing digital presence and audience reach.

DG

Creative, Copywriter

Diptongo Media Group

Sep 2022 - Oct 2023 (1 year 1 month)

-Developed social media content and campaigns for Miniso Colombia, Miniso Chile and Prime Video Latam (LOL Colombia), generating engagement with over 1 million followers on TikTok and Instagram in Miniso.

-Managed end-to-end monthly shoots for Miniso, from creative conceptualization to audiovisual production, directing all content to ensure cohesive brand storytelling.

RT

Gerency fiction intern

RCN Televisión

Jan 2022 - Jul 2022 (6 months)

-Assisted in the breakdown of the production of RCN channel's audiovisual projects.

-Gained insights into the operational aspects of television production.

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Javeriana logoPJ

Pontificia Universidad Javeriana

Bachelor in Social communication, Social Communication with Audiovisual Emphasis

2017 - 2023

Studied social communication with an emphasis on audiovisual production. Gained expertise in audiovisual production and storytelling.

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