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Pablo Merino GouffrayPG
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Pablo Merino Gouffray

@pablomerinogouffray

Digital content lead at AZUL-K SAS who planned social campaigns for multiple brands and produced multimedia journalism for Directo Bogotá.

Colombia
Message

At AZUL-K SAS, I planned, executed, and supervised digital strategy for different brands across social platforms. I developed content and campaigns aligned with company values to strengthen brand positioning and connect with new audiences.

At PROCOLOMBIA, I contributed to communications writing, including success stories, informational scripts, and newsletters. I also supported journalist outreach, database research, news monitoring, and final reports for press and fam trips.

For Directo Bogotá, I worked as a journalist and multimedia content creator. My publications included a report on the threatened Andean condor and a video report on women’s influence in music, shared through the Ibero-American Scientific News program.

I produced the weekly Noticias del País de la Belleza bulletin at ProColombia, covering exports and the promotion of Colombia abroad. I also researched and wrote success stories about businesses and ventures supporting the country’s export, investment, and tourism promotion.

Experience

Work history, roles, and key accomplishments

ProColombia logoPR

Practicante de Comunicaciones

ProColombia

Aug 2024 - Feb 2025 (6 months)

Collaborated on writing tasks for the communications office, including success stories, informative scripts, and newsletters. Supported journalist outreach, database research, national and international news monitoring, and final reports for press and fam trips.

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Javeriana logoPJ

Pontificia Universidad Javeriana

Pregrado, Social Communication

Grade: 4.36

Activities and societies: Periodista y creador de contenido multimedia | Directo Bogotá | 2021 - 2025

Pursuing a degree in Social Communication with emphasis in Journalism, expected graduation in January 2027. Achieved a grade point average of 4.36.

CT

Colegio Tilatá

Bachillerato, Bachillerato Internacional

Completed International Baccalaureate (IB) and Primary Years Programme (PEP) in June 2019.

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