Kateryna Novytska

Manage studio operations and client service while performing hardware cosmetology procedures (laser hair removal, sphere massage, Styx body wraps) and driving product sales; expanded client base and maintained high service standards.

Managed salon and retail operations including equipment procurement, staff training programs, customer consultations, and development of laser epilation services to grow client base and service offerings.

Co-founded and led a premium cosmetics online store; developed growth strategy, managed sales and product assortment, coordinated daily operations and partnerships with international manufacturers.

Led company growth strategy and international expansion, established PR/marketing/sales functions, negotiated key partnerships, and increased brand awareness and sales volumes through coordinated campaigns.

Managed company departments, optimized business processes, led planning and budgeting, and implemented corporate culture and KPI-driven personnel management to improve performance.

Founded and operated a recruitment agency responsible for business processes, candidate search and training, client development, and representation at industry exhibitions.

Provided client service, lending and insurance solutions, and developed partnership programs across automotive and insurance roles, supporting customer acquisition and retention.

Completed studies at the Faculty of Foreign Economic Activity Management, focusing on management and international economic relations.