Katerina Sotto

Drafted and managed contractor agreements for Filipino hires, ensuring alignment with company policies and legal standards. Oversaw onboarding and timesheet processes, verifying contractor hours for accuracy and submitting them to the U.S. team for approval.

Oversaw a team of 2000+ surf instructors, ensuring high-quality training and student success. Facilitated seamless coordination between local government units and the Australian Surfing Instructors (ASI) branch, streamlining operations and efficient delivery of surf certification.

Engaged and converted 8 qualified leads, generating ₱7M in total sales from Philippine startups and international businesses. Developed sales decks, case studies, and product demos to support the sales process for various PRAXXYS solutions.

Revamped business proposals and marketing materials to heighten brand positioning and translate client objectives into actionable tech strategies. Pitched PRAXXYS’s unique capabilities to diverse clientele, focusing on enterprise companies.

Identified and pursued new B2B partnerships, selling a CRM data analytics app to the medical device and pharmaceutical industries. Collaborated with cross-functional teams to provide outstanding account management, resulting in a 65% increase in customer satisfaction and client retention.

Worked as a UI/UX Designer under a US Project Manager for the Jamaica Villas brand, creating all website pages and prototypes for its revamp. Created Data Flow Diagrams for all brands under World Travel Holdings for data centralization.

Crafted engaging and SEO-optimized travel blogs, resulting in an 85% increase in website traffic and maintaining a top SEO spot for keywords. Developed compelling caption content for social media channels, driving a 45% increase in Facebook page likes.

Grade: 3.7/4.0 GPA

Graduated with a BS in Premed Physics in October 2023, achieving a GPA of 3.7/4.0. The curriculum provided a strong foundation in scientific principles relevant to medical fields.