Katelynn Long

I’m a Global Marketing Director with in-depth experience developing, executing, and evaluating strategic global marketing programs across domestic and international markets. I lead integrated marketing efforts spanning eCommerce, retail (online and in-store), trade marketing, digital advertising, paid media, and social and earned channels to strengthen brand alignment and performance.

I oversee the strategy, development, execution, and evaluation of global marketing programs, and I optimize results through program evaluation and continuous improvement. I manage an in-house marketing team of three and serve as the main point of contact for agency partners nationwide, ensuring contract eCommerce and paid media deliverables are met while keeping campaigns aligned with brand voice and guidelines.

Before stepping into director leadership, I served as a Marketing Manager and supported domestic marketing campaign planning and execution. I collaborated with agency partners to develop health-focused content, approved influencer partners and content, coordinated retail demonstrations in 70+ stores, and helped ensure compliance with rules and regulations for programs funded by federal grants.