At SELENA FM, I improved profitability by 3% through disciplined pricing actions and strategic price increases. I also introduced a global Pricing Matrix and Segmentation to strengthen product positioning and selling strategy.
As Global Head of Customer Service, OTC Transformation & AI-Driven Customer Operations, I lead global OTC and customer operations transformation. I implemented AI-enabled order management automation and increased digital adoption across Magento, Mobiz, and internal platforms.
Earlier, at CDK GLOBAL, I increased marketing lead conversion by 20%, generating $5M in incremental revenue in nine months. At UL, LLC, I developed global pricing tools, managed pricing for a $250M revenue portfolio, and delivered revenue through pricing initiatives.

