EAEhtesham Ansari
@ehteshamansari
Performance marketing specialist driving ROAS improvements via search arbitrage and feed monetization.
IndiaWhat I'm looking for
I am a performance marketing and media buying specialist with over four years' experience managing large-scale daily ad budgets across Meta, TikTok, Taboola, Outbrain and Google, and delivering measurable ROAS uplifts in Tier-1 markets. I combine analytical rigor with creative testing—using tools like ClickFlare and GA4—to optimize campaigns, automate reporting, and reduce CPC/CPA while scaling profitable traffic.
Throughout my career I have led media buying teams, mentored junior buyers, partnered with feed providers, and introduced systematic creative and feed-testing processes that improved ROI, CTR and operational efficiency. I am focused on remote roles in search arbitrage, DTC, e-commerce and lead gen where I can help publishers and agencies scale ad campaigns profitably.
Experience
Work history, roles, and key accomplishments
Online Marketing Manager
Peak Ventures
Oct 2023 - Aug 2025 (1 year 10 months)
Managed $25K+ daily ad spend across Meta, TikTok, Taboola, Zemanta and Pangle, improving ROAS by 32% and reducing CPC by 18% through advanced keyword and creative testing. Automated feed analysis dashboards with Preset and ClickFlare, saving 10+ hours weekly and scaling campaigns across Tier 1–3 markets.
Media Buyer
Traffic Gurus
May 2024 - Feb 2025 (9 months)
Planned and optimized campaigns for Tier 1 & Tier 2 markets across Facebook, Taboola, Google AFD/RSoC, Yahoo and Ginsu, partnering with feed providers to secure premium inventory and delivering 25–35% uplift in ROAS via data-driven creative optimization.
Media Buying Lead
Psquared Publishing Inc
May 2022 - Feb 2024 (1 year 9 months)
Oversaw $10K–$20K daily budgets across Meta and native platforms, maintained sustained profitability, mentored junior buyers to improve campaign ROI by 28%, and implemented creative testing processes that cut CPA by 20%.
MELed a 5-member analytics team managing publisher campaigns and partner feeds, collaborated on automation features that improved revenue by 15%, and integrated workflow tools to increase project delivery efficiency.
MEConducted keyword research and feed optimization for publisher networks, implemented automated Excel reporting to speed campaign turnaround by 20% and improved CTR by 22% through A/B testing of keyword strategies and placements.
Education
Degrees, certifications, and relevant coursework
NNNational Institute of Information Technology (NIIT)
Diploma in Software Engineering, Software Engineering
2009 - 2013
Completed a Diploma in Software Engineering focusing on software development fundamentals and practical technical skills.
Tolani College of Commerce
Bachelor of Commerce, Commerce
2007 - 2011
Earned a Bachelor of Commerce degree with coursework in commerce and related business subjects.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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