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Sanket Bhoirkar

@sanketbhoirkar

ROI-driven media buyer delivering scalable e‑commerce and lead‑gen performance.

India
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What I'm looking for

I seek a performance-focused role where I can scale paid acquisition, lead creative testing and CRO, work with data-driven teams, and drive measurable ROAS improvements.

I am an ROI-driven media buyer with 5+ years managing six-figure monthly ad spends across Meta and Google, consistently delivering 2.5×–4.0× ROAS for e-commerce and lead-gen clients.

I build and optimise full funnels (TOF/MOF/BOF), run creative testing rhythms, and govern budgets by CTR/CPC/CPA/MER to identify weekly scale candidates.

I've scaled campaigns in DE/AT/CH/UK using ASC, Broad, and Performance Max, and support Shopify CRO, feed hygiene, and signal quality (GA4, GTM, CAPI Web/Gateway).

I also bring product and technical experience from earlier telecom/device QA roles, and run my own performance practice delivering measurable growth for diverse clients.

Experience

Work history, roles, and key accomplishments

VE
Current

Proprietor

Valric Enterprises

Jun 2020 - Present (5 years 3 months)

Launched and scaled performance campaigns across Meta, Google Shopping and Snapchat for e‑commerce clients, implemented CRO to reduce cart abandonment and tracked conversion funnels for Shopify/WooCommerce.

QL

Media Buyer

Qriocity Ventures Pvt. Ltd.

Jan 2024 - Apr 2025 (1 year 3 months)

Planned and optimised cross-platform acquisition (Meta, Google, LinkedIn) for coaching and e‑commerce, standardised UTMs and dashboards to improve insight velocity and achieved consistent 4.0× ROAS in target markets.

AD

Freelance Media Buyer

Advrtu

Oct 2023 - Nov 2023 (1 month)

Managed Google and Meta campaigns for dental clinics, optimising based on Google Analytics insights and delivering social calendars and performance reports with data-driven recommendations.

Education

Degrees, certifications, and relevant coursework

The University of Texas at Arlington logoTA

The University of Texas at Arlington

Master of Science, Electrical engineering

2014 - 2016

Completed a Master of Science in Electrical Engineering focused on advanced electrical engineering topics from 2014 to 2016.

University of Mumbai logoUM

University of Mumbai

Bachelor of Engineering, Electronics Engineering

2010 - 2013

Earned a Bachelor of Engineering in Electronics Engineering from 2010 to 2013.

AP

Agnel Polytechnic

Diploma, Industrial Electronics

2006 - 2010

Completed a Diploma in Industrial Electronics between 2006 and 2010.

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Sanket Bhoirkar - Media Buyer - GT Ecom BV | Himalayas