Open to opportunities

Karthik Nellithaya

@karthiknellithaya

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I build scalable operations, revenue funnels, and automation for digital businesses.

India

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What I'm looking for

I'm looking to build and scale high-growth digital businesses through strong operating systems, revenue funnels, automation, and cross-functional team leadership across SaaS, D2C, fintech, edtech, or service-based environments.

I've led business operations across HYPD Store and Exly, building revenue-generating systems for creator, education, and SaaS businesses. At HYPD Store, I launched the Creator Courses vertical from scratch and onboarded 40+ industry experts and coaches.

At Exly, I managed a portfolio of 150+ clients generating ₹4.85 Cr+ in monthly revenue and ₹2.1 Cr+ in monthly Meta Ads spend. I helped scale a key client from ₹30,000 to ₹1 Cr+ in monthly earnings through structured marketing execution, funnel optimisation, and data-driven account management.

I build practical workflows spanning webinars, landing pages, CRM, customer support, WhatsApp automation, post-sales processes, SOPs, and reporting. My automation systems using Pabbly, Wati, and Aisensy improved team efficiency by 45–50% and reduced onboarding turnaround times by 50–60%.

As a freelance Business Operations Consultant, I partner with creators and coaches to run end-to-end operations and drive average monthly GMV of ₹30L+. I enjoy leading cross-functional teams, developing high-accountability operating rhythms, and scaling B2B and B2C digital businesses.

Experience

Work history, roles, and key accomplishments

Current

Freelance Business Operations Consultant

Current

Freelance

Apr 2024 - Present (2 years 4 months)

Partnered with 4 creators and coaches to manage end-to-end business operations, driving an average monthly GMV of ₹30L+ by scaling workshops, digital products, and online programs. Oversaw daily operations including webinar execution, landing pages, CRM, customer support, WhatsApp automation, and post-sales processes.

Business Operations Webinar Execution Landing Pages CRM Customer Support WhatsApp Automation Post Sales

Business Operations Manager (Category Head)

HYPD Store

Oct 2024 - Mar 2026 (1 year 5 months)

Spearheaded the launch of HYPD Creator Courses Vertical from scratch, establishing it as a significant revenue stream within months. Onboarded and managed 40+ industry experts and coaches, overseeing the entire lifecycle from acquisition to revenue generation. Led cross-functional coordination across product, marketing, and tech teams to develop and launch the platform's flagship course on time an

Business Operations Category Management Product Launch Cross functional Coordination SOP Development Workflow Automation Pabbly Wati Team Management Revenue Growth

Team Lead – Business Operations (Performance Marketing)

Exly (Myscoot Tech Pvt Ltd)

Apr 2023 - Mar 2024 (11 months)

Led a team of 15+ operations professionals, setting targets, conducting reviews, and surpassing quarterly KPIs by 10-25% for four consecutive quarters. Managed a high-value portfolio of 150+ clients across digital education, personal finance, and skill development verticals, overseeing ₹4.85 Cr+ in monthly revenue and ₹2.1 Cr+ in monthly Meta Ads spend. Delivered customised growth strategies per a

Team Leadership Performance Marketing Meta Ads Campaign Management Funnel Optimization Pabbly Wati AiSensy WhatsApp Automation Client Management Revenue Growth KPI Tracking Data Driven Decision Making

Business Operations Manager – Performance Marketing Ops

Exly (Myscoot Tech Pvt Ltd)

Oct 2022 - Mar 2023 (5 months)

Managed daily business operations including campaign automation, scheduling, budget allocation, and coordination across internal teams and external agencies. Redesigned client onboarding and operational workflows, achieving a 50-60% reduction in turnaround times and a measurable improvement in client satisfaction. Developed and executed revenue funnels and organic engagement campaigns for digital

Business Operations Workflow Redesign Training Process Optimization

Business Operations & Development Associate

Exly (Myscoot Tech Pvt Ltd)

Oct 2021 - Sep 2022 (11 months)

Drove business development by identifying and qualifying high-value prospects and demonstrating how the SaaS platform could automate and scale their operations end-to-end. Conducted competitive market research to map the landscape, identify gaps, and uncover new acquisition and expansion opportunities. Managed inbound, outbound, and affiliate acquisition pipelines, maintaining operational consiste

Business Development Qualifying Prospects Market Research Pipeline Management Inbound Outbound Onboarding SaaS Operations