Open to opportunities

Araks Hakobjanyan

@arakshakobjanyan

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Experienced SEO professional with a passion for data-driven strategies.

Armenia

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise in a collaborative environment, focusing on innovative strategies and continuous growth.

I am a committed SEO professional with over 8 years of experience in managing SEO strategies at strategic, tactical, and operational levels. Currently, I lead the end-to-end SEO strategy for Scopic Software, focusing on technical audits, CMS migrations, and roadmap development. My expertise includes managing complex B2B site migrations and implementing AI-powered SEO processes, which have significantly enhanced content generation and organic visibility.

Throughout my career, I have owned the full SEO strategy lifecycle across multiple client accounts, including high-traffic websites. My analytical mindset and ability to collaborate with cross-functional teams have allowed me to deliver growth-focused initiatives. I am dedicated to refining SEO strategies, establishing internal workflows, and providing training on SEO best practices to ensure sustained organic performance.

Experience

Work history, roles, and key accomplishments

Current

SEO Lead

Current

Scopic Software

Sep 2023 - Present (1 year 11 months)

Led end-to-end SEO strategy for Scopic and client SaaS products, including technical audits, CMS migrations, and roadmap development. Managed the migration of a complex B2B site from WordPress to a headless stack (Gatsby/Strapi), collaborating with developers to maintain technical SEO performance.

SEO Strategy Technical SEO Roadmap Development WordPress Gatsby Strapi CRO AI Powered SEO

Group Digital Program Manager

ANDAVA Digital Marketing Agency

Jan 2019 - Oct 2023 (4 years 9 months)

Owned the full SEO strategy lifecycle from roadmap design to implementation oversight across multiple client accounts. Led website redesigns and full-scale migrations to preserve organic performance and improve scalability.

SEO Strategy Technical SEO Internal Linking Budgeting Reporting

Senior SEO Consultant

Scopic Software

Dec 2022 - Aug 2023 (8 months)

Helped refine SEO strategy and establish internal content workflows to improve organic visibility. Supported localization structures to enhance the company's global reach.

SEO Strategy Workflows Localization Organic Visibility Digital Marketing

SEO Advisor/Consultant

SmartClick (SmartPush.ai)

Nov 2021 - May 2022 (6 months)

Consulted on the SEO strategy and developed SEO playbooks. Supported product marketing teams targeting global markets and participated in product growth strategy sessions.

SEO Strategy Product Marketing CRO Landing Page Optimization

SEO Specialist

ANDAVA Digital Marketing Agency

Jan 2018 - Dec 2019 (1 year 11 months)

Developed monthly and weekly SEO reports across 4 client accounts and performed monthly and quarterly SEO planning. Conducted thorough keyword research, keyword mapping, and analysis.

SEO Reporting Keyword Research Keyword Mapping On Page Optimization Link Building

Digital Marketing Specialist

ONEX Express Shipping Service

Jan 2017 - Dec 2018 (1 year 11 months)

Planned, executed, and monitored the effectiveness of online advertising campaigns across Google Ads, Facebook, Yandex Metrica, and Vkontakte. Performed thorough keyword research and conducted keyword mapping.

Google Ads Facebook Ads Yandex Metrica Vkontakte Keyword Research Keyword Mapping Digital Marketing

Education

Degrees, certifications, and relevant coursework

Armenian State University of Economics

Bachelor's Degree in Economics and Management of Enterprises, Economics and Management of Enterprises

Completed a Bachelor's Degree in Economics and Management of Enterprises. The program provided a strong foundation in economic principles and business management strategies.