
Giulio Pinotti
@giuliopinotti
I build creative teams and operating systems that protect great ideas.
What I'm looking for
I've led creative work for Mastercard, Mary Kay, Amazon, Fini and Mitsubishi, building campaigns and systems that help ideas survive real-world complexity.
At Agência Crush, I directed Mary Kay's Live de Batom, por Elas campaign, which mobilized around 3,000 independent consultants and set an official Guinness World Record with Instituto Fala Mulher. I also helped grow Mary Kay into its number-one social account globally by followers, generating 3.4M+ organic Instagram interactions and 163M+ campaign reach.
I led creative direction and creative-operations architecture across Mary Kay and Fini, including a production pivot that reduced Fini's cost per engagement by as much as 62%. I also diagnosed workflows, tooling and decision-making for a 20-person agency and proposed a unified operating system directly to the CEO.
Earlier, I spearheaded Amazon's official launch campaign in Brazil at WMcCann and contributed to award-recognized Mastercard work. I'm open to Creative Director and Head of Creative opportunities with global, remote-first teams, alongside select creative and marketing-operations consulting work.
Experience
Work history, roles, and key accomplishments
Independent Creative & Marketing Operations Consultant
Vila dos Carros
Jun 2026 - Present (4 months)
Leading creative direction, audiovisual production and marketing-operations consulting on an independent basis, following my departure from Agência Crush.
Creative Director & Head of Creative Operations
Agência Crush
Jul 2022 - Jun 2026 (3 years 11 months)
Led creative direction and creative-operations architecture for the agency's two flagship accounts — Mary Kay (3+ years) and Fini (1+ year) — while also running an internal diagnostic that reshaped how the agency itself operates.
Directed Mary Kay's "Live de Batom, por Elas" campaign, mobilizing ~3,000 independent consultants and setting an official Guinness World Record, in partnership with In
Art Director
Tech and Soul
Jun 2020 - Jul 2022 (2 years 1 month)
Led creative work for Mitsubishi Motors, including the L200 Triton Sport "Give Yourself This Chance" campaign and the Mitsubishi + Sertões rally platform "Every Mit Mile Counts."
Art Director
WMcCann
Feb 2014 - Jun 2020 (6 years 4 months)
Clients: Mastercard, Amazon, Americanas.com, Prime Video, Nesfit, Pizza Hut, Deca, Coca-Cola.
Spearheaded Amazon's official Brazil launch campaign, introducing the brand to a new market.
Innovated a QR-code TV merchandising activation for Americanas.com, driving a 160% increase in app downloads.
Played a key role in winning L'Oréal's digital account through a competitive pitch.
Contributed to
Art Director
OFF Publicidade e Propaganda
May 2013 - Feb 2014 (9 months)
FNAC, Fox Films, Fox Sony, International Beer Club
Art Director
Multisolution
Apr 2012 - Apr 2013 (1 year)
Água de Cheiro, Beauty'in, Bonduelle, IBBL
Jr Art Director
Multisolution
Sep 2010 - Apr 2012 (1 year 7 months)
Cervejaria Petrópolis (Itaipava, Crystal, TNT, Blue Spirit), Tenda, Preserv, Linea, Cocamar
Digital Intern
141 SoHo Square
Aug 2009 - Sep 2010 (1 year 1 month)
Avon, Vipal, Abril Coleções, C&C, Barbacoa, Restaurante America
Education
Degrees, certifications, and relevant coursework
ESAMC Santos
Bachelor's Degree, Social Communication on Advertising and Marketing
2006 - 2010
Availability
Location
Authorized to work in
Website
pinotti.workPortfolio
pinotti.workSalary expectations
Social media
Job categories
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