
Giulio Pinotti
@giuliopinotti
I build creative teams and operating systems that protect great ideas.
What I'm looking for
I've led creative work for Mastercard, Mary Kay, Amazon, Fini and Mitsubishi, building campaigns and systems that help ideas survive real-world complexity.
At Agência Crush, I directed Mary Kay's Live de Batom, por Elas campaign, which mobilized around 3,000 independent consultants and set an official Guinness World Record with Instituto Fala Mulher. I also helped grow Mary Kay into its number-one social account globally by followers, generating 3.4M+ organic Instagram interactions and 163M+ campaign reach.
I led creative direction and creative-operations architecture across Mary Kay and Fini, including a production pivot that reduced Fini's cost per engagement by as much as 62%. I also diagnosed workflows, tooling and decision-making for a 20-person agency and proposed a unified operating system directly to the CEO.
Earlier, I spearheaded Amazon's official launch campaign in Brazil at WMcCann and contributed to award-recognized Mastercard work. I'm open to Creative Director and Head of Creative opportunities with global, remote-first teams, alongside select creative and marketing-operations consulting work.
Experience
Work history, roles, and key accomplishments
Leading creative direction, audiovisual production and marketing-operations consulting on an independent basis, following my departure from Agência Crush.
Led creative direction and creative-operations architecture for the agency's two flagship accounts — Mary Kay (3+ years) and Fini (1+ year) — while also running an internal diagnostic that reshaped how the agency itself operates.
Directed Mary Kay's "Live de Batom, por Elas" campaign, mobilizing ~3,000 independent consultants and setting an official Guinness World Record, in partnership with In
Led creative work for Mitsubishi Motors, including the L200 Triton Sport "Give Yourself This Chance" campaign and the Mitsubishi + Sertões rally platform "Every Mit Mile Counts."
Clients: Mastercard, Amazon, Americanas.com, Prime Video, Nesfit, Pizza Hut, Deca, Coca-Cola.
Spearheaded Amazon's official Brazil launch campaign, introducing the brand to a new market.
Innovated a QR-code TV merchandising activation for Americanas.com, driving a 160% increase in app downloads.
Played a key role in winning L'Oréal's digital account through a competitive pitch.
Contributed to
FNAC, Fox Films, Fox Sony, International Beer Club
Água de Cheiro, Beauty'in, Bonduelle, IBBL
Cervejaria Petrópolis (Itaipava, Crystal, TNT, Blue Spirit), Tenda, Preserv, Linea, Cocamar
Digital Intern
141 SoHo Square
Aug 2009 - Sep 2010 (1 year 1 month)
Avon, Vipal, Abril Coleções, C&C, Barbacoa, Restaurante America
Education
Degrees, certifications, and relevant coursework
ESAMC Santos
Bachelor's Degree, Social Communication on Advertising and Marketing
2006 - 2010
Availability
Location
Authorized to work in
Website
pinotti.workPortfolio
pinotti.workSalary expectations
Social media
Job categories
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