Guilherme Favre

Developed social media content and digital strategies for small and medium-sized businesses. Managed Meta Ads campaigns and supported performance-driven content decisions.

Managed creator projects from briefing and talent selection through content development, approvals, and performance analysis. Led creator identification and strategic curation, developed creative briefs, and acted as a cross-functional bridge between clients and internal teams.

Managed the creator community behind CeraVe Trends, an always-on influencer program. Coordinated paid creator partnerships across sourcing, outreach, negotiation, contracting, briefing, content development, approvals, delivery, and performance tracking.

Managed relationships with clients, brands, suppliers, and external stakeholders across brand experience projects. Planned and coordinated brand activations and events from initial alignment through execution.

Managed omnichannel customer interactions through Zendesk. Supported customers across logistics, payments, exchanges, and digital customer experience needs.

Managed digital communities and long-term relationships with users across social and customer service channels. Created and planned social media content based on audience interests and platform dynamics.

Graduated in 2021 with a Bachelor's Degree in Communication, specializing in Advertising.

Completed additional education in Audiovisual Production.

Completed additional education in Social Media Content Production.

Completed additional education in Digital Marketing Planning.

Completed additional education in Meta Ads.

Completed additional education in Google Ads.

Completed additional education in Music Marketing.