Karie Daniel

Helped build and launch a paid-media business serving multi-location and growth-focused organizations, shaping positioning, service architecture, pricing, discovery, proposals, client acquisition, and delivery processes.

Leads digital marketing strategy, creative execution, marketing technology, and team performance for a multi-location brand. Directs paid-social strategy across 34 Meta accounts and oversees Google Ads campaigns.

Promoted within six months to lead digital marketing strategy, creative execution, marketing technology, and team performance for a rapidly growing multi-location brand.

Led digital strategy, lead generation, content, social media, email and SMS automation, CRM, website management, and customer acquisition; increased social engagement and digital traffic 400% within the first 90 days after restructuring the company's digital presence.

Managed marketing, CRM automation, business development, content, social media, email and SMS, SEO, referral relationships, and sales-pipeline support; designed a customized CRM workflow for lead tracking, pipeline projections, conversion monitoring, and performance analysis.

Established the visual identity and designed a 64+ page national pickleball lifestyle publication from a blank canvas during an accelerated five-day production sprint; extended the brand across web, social, digital, email, and press launch materials.

Handled B2B SaaS business development and regional account consulting.

Managed government program leadership and administrative coordination.

Managed marketing and retail operations in financial services.

Activities and societies: President's List, Dean's List, additional coursework in Marketing and Business Administration

Bachelor of Science in Psychology with additional coursework in Marketing and Business Administration. Recognized on the President's List and Dean's List.