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@karendickerson
Strategic Senior Partner and Growth Marketing Manager with expertise in B2B GTM strategies.
As a seasoned Senior Partner Manager, I have a proven track record in developing successful B2B marketing strategies for technology solutions, particularly in the Cloud SaaS space. My experience includes crafting go-to-market partner plans that drive demand generation and engagement, resulting in significant pipeline growth. At CyrusOne, I initiated their first lead generation pipeline program, collaborating with hyperscale partners like HPE GreenLake and Dell to enhance sales enablement and event support.
My role at Veeam Software involved creating tailored partner plans for major accounts, which led to increased annual recurring revenue through strategic partner engagement. I excel in cross-functional collaboration, ensuring alignment between marketing tactics and sales objectives, and I am adept at building relationships that foster confidence and buy-in. My data-driven approach enables me to optimize performance through effective campaign execution and thorough reporting against partner KPIs.
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Work history, roles, and key accomplishments
AppZen
Jan 2025 - Present (10 months)
As a Senior Partner Manager at AppZen, I developed B2B marketing strategies for technology solutions, focusing on pipeline growth through effective partner engagement and campaign execution. My role involved creating go-to-market plans, managing partner relationships, and driving demand generation across various channels.
Degrees, certifications, and relevant coursework
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