Open to opportunities

Jana Beyers

@janabeyers

Marketing Operations Executive streamlining automation, reporting, and lead nurturing to drive measurable campaign growth.

South Africa

Message

What I'm looking for

I’m looking to lead marketing operations that value automation, data accuracy, and privacy-safe execution—where I can drive better lead nurturing, performance reporting, and cross-team campaign delivery with continuous improvement.

I’m a Marketing Operations Executive supporting campaign operations by executing, maintaining, and reporting on marketing automation workflows. I streamline campaign processes through automation to reduce manual tasks while strengthening lead qualification and conversions.

In my roles, I manage end-to-end campaign execution—ensuring accurate scheduling, tracking, and delivery. I leverage marketing tools to enhance audience engagement, run A/B testing, and report on performance using key metrics to spot trends and improvements.

I’m hands-on with data-driven execution and privacy-safe operations, coordinating segmentation strategies and complex queries for targeted campaigns. I manage data privacy compliance (including GDPR and POPI), maintain data hygiene, and support effective personalization through better database structure.

I enjoy cross-functional collaboration across digital, creative, printing, sales, distribution, and installation teams to keep rollouts smooth. From stakeholder communication and weekly performance reporting to sales enablement through CRM tracking, I help teams move faster and make smarter marketing decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Executive

Current

Clarion Events (UK)

Jan 2025 - Present (1 year 5 months)

Supported campaign operations by executing, maintaining, and reporting on marketing automation workflows, while streamlining processes to reduce manual work. Used marketing tools to improve lead qualification, audience engagement, and conversion performance, and reported insights using key metrics.

Marketing Automation Lead Qualification Audience Segmentation Pardot Salesforce CRM GA4 A B Testing

Marketing Coordinator

Zapopmedia (Pty) Ltd

Jan 2023 - Jan 2025 (2 years)

Led end-to-end execution of marketing campaigns, ensuring timely delivery and efficient workflows with GA4 and data analytics tools. Managed lead nurturing, audience segmentation, A/B testing, Salesforce-based scheduling and tracking, weekly stakeholder reporting, and POPI/GDPR-aligned data privacy practices.

Campaign Management Lead Nurturing Audience Segmentation GA4 Qualified Platform Salesforce CRM Data Privacy

Sales & Marketing Assistant

Servochem (Pty) Ltd

Jan 2022 - Jan 2023 (1 year)

Built and maintained long-term B2B relationships by identifying client needs, providing technical product expertise, and delivering tailored solutions. Delivered digital marketing support through SEO, keyword research, and Mailchimp email campaigns, while managing export/customs compliance, stock forecasting, negotiation, and market/competitor analysis.

Relationship Management Digital Marketing Strategy Keyword Research Mailchimp Competitor Analysis

Account Manager / Co-Founder

KineticDigital

Jan 2021 - Jan 2022 (1 year)

Planned, executed, and tracked digital marketing campaigns to drive leads and brand awareness, including social media execution and copywriting. Developed brand strategy, conducted communication audits and market research, applied SEO strategies, and refined campaign performance using analytics and stakeholder coordination.

Client Relationship Management Campaign Execution Social Media Management Copywriting Brand Strategy SEO Optimization Paid Media Campaign Management Communication Audits Performance Analytics

Digital Marketing Coordinator

Woodhouse Kitchens

Jan 2020 - Jan 2021 (1 year)

Managed digital marketing campaigns across social media, email, and SEO to improve brand awareness and search performance. Created and optimized Mailchimp email campaigns, conducted keyword research, and monitored performance metrics to refine future campaigns.

Social Media Marketing Email Marketing Keyword Research Campaign Optimization Content Scheduling Performance Analytics

Brand Strategy Intern

Publicis Groupe

Jan 2020 - Jan 2021 (1 year)

Conducted consumer and market research to generate data-informed brand strategy inputs. Translated findings into actionable recommendations by supporting communication audits and market survey analysis and collaborating with copywriters and graphic designers on creative concepts.

Market Research Brand Strategy Communication Audits Market Analysis