Kanika Gupta

Owned merchandising for 1,500+ Shopify products, including catalog structure, collection strategy, pricing, and inventory. Built AI-assisted listing workflows that cut manual listing effort by 40%+ and standardized QA checks.

Managed site merchandising for Jewelry & Accessories, handling product placement, visuals, and content accuracy. As Category Captain for the Family Cold Weather Store, led a cross-functional team that reduced page decay rate from 1.7% to 0.9%.

Led merchandising and design campaigns for the Television category, lifting CTR 24% YoY and conversion 12% through A/B testing. Managed a team of six and drove category growth, including a 5% revenue increase during Big Billion Days.

Doubled revenue in Oral Care, Hair Care, and Gifting by reworking assortment and launching weekday promotional events. Scaled an INR 5 Cr+ monthly ad portfolio and designed an impression-based targeting model that delivered 3-4x sales uplift for D2C brands.

Created and merchandised festival and seasonal marketing events. Independently handled INR 1 Cr+ in media spend for 100+ FMCG brands, raising platform revenue 20-30% through negotiated brand investments.

Grew HNI-segment client acquisition by 15% through networking and outreach, drove 5% repeat business growth, and cut project delivery timelines by 10%.

Completed certificates in Digital Marketing, Investment Analysis, and Portfolio Management from Finladder.

Completed the Business Intelligence Analyst certificate on Udemy.

Completed the Growth Marketing with AI certificate by Google.

Grade: 8.82/10

Pursued an MBA at ICFAI Business School, Hyderabad, from 2018 to 2020, achieving a GPA of 8.82/10.

Completed the Google Data Analytics certificate on Coursera.

Grade: 89.6%

Completed a Bachelor of Business Administration at Guru Gobind Singh Indraprastha University, Delhi, from 2015 to 2018, with 89.6% marks.