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Anupriya Khare

@anupriyakhare

E-commerce and category management consultant advising fashion brands on marketplace strategy, pricing, and assortment growth.

India

Message

I advise emerging D2C brands on marketplace strategy, pricing, assortment planning, and vendor onboarding. My current consulting work also includes category growth frameworks and dashboards for evaluating conversion and marketplace performance.

At Paytm Mall, I managed the P&L for electronics brands including Samsung, Apple, and Amazon Kindle. I delivered 37% YoY category growth while maintaining 95% NMV efficiency, and launched a refurbished mobile vertical that achieved ₹2.5 Cr GMV in its first phase.

Earlier at Paytm Mall, I grew apparel sellers by 55% YoY and kids and toys sellers by 43% YoY. At Elitify, I improved conversion rates by 30% through data-led merchandising and product presentation.

Experience

Work history, roles, and key accomplishments

Current

Independent E-commerce & Fashion Strategy Consultant

Current

Self Employed

Aug 2022 - Present (4 years 1 month)

Conduct market research and category analysis for global fashion and lifestyle e-commerce sectors. Advise emerging D2C brands on marketplace strategy, pricing, assortment planning, and vendor onboarding.

Market Research Category Analysis E commerce Strategy Pricing Strategy Assortment Planning Vendor Onboarding Data Dashboards Performance Modeling Conversion Metrics Market Trends Digital Merchandising

Category Manager (Assistant Manager) – Mobiles, Tablets and Consumer Electronics

Paytm Mall

Nov 2017 - Jul 2022 (4 years 8 months)

Owned category P&L for leading brands including Samsung, Apple, and Amazon Kindle. Delivered 37% YoY category growth while maintaining 95% NMV efficiency and launched refurbished mobile vertical achieving ₹2.5 Cr GMV.

Category Management P L Ownership Pricing Strategy Demand Forecasting SQL Data Analysis Vendor Management Promotional Campaigns Inventory Planning Marketplace Operations Cross functional Leadership

Junior Manager – Seller Growth (Apparel, Footwear, Kids and Toys Categories)

Paytm Mall

Jan 2016 - Nov 2017 (1 year 10 months)

Led marketplace seller growth strategy across lifestyle categories. Achieved 55% YoY growth in apparel sellers and 43% YoY growth in kids and toys sellers.

Seller Growth Vendor Onboarding Assortment Planning Supply Chain Coordination Digital Merchandising Cross Category Promotions GMV Growth Seller Performance Reviews

Merchandiser and Buyer – Luxury Fashion E-commerce

Elitify

Jun 2014 - Dec 2015 (1 year 6 months)

Managed luxury fashion assortment planning and international supplier sourcing. Improved conversion rates by 30% through data-led digital merchandising and optimized product presentation.

Assortment Planning Supplier Sourcing Digital Merchandising Conversion Rate Optimization Promotional Campaigns Visual Merchandising Product Presentations

Management Trainee – E-commerce and Retail Strategy

Adidas Group (Reebok Division)

Jan 2014 - Apr 2014 (3 months)

Conducted research on emerging digital commerce trends within the sports and fitness industry. Supported vendor engagement programs and assisted in marketing campaign planning.

Digital Research Supplier Engagement Campaign Planning Retail Strategy