At Novritsch, I owned CRM and lifecycle marketing across international markets and designed a three-track Black Friday strategy that generated 6,900+ leads. Its VIP early-access track brought lapsed high-value customers back to purchase, including customers with €1,000+ lifetime value.
At 123sonography, I led brand, content and communications and created a scholarship program with 300+ applicants. Earlier, I was part of the founding team at Medialab, where I built automated customer journeys and batch campaigns for its sales automation platform.
