At Ideawise Group, I own retention content and lifecycle messaging for POPCORN and FET in English and German, from Week 1 onboarding through upsell and re-engagement. I launched a guided Week 1 journey and rebuilt it using feature-level retention analysis, lifting adoption of targeted first actions by 20–50% on POPCORN.
I A/B-tested direct-message CRM nudges; a photo-upload test lifted uploads by 5.7% and Day 2 retention by 10% on POPCORN. I also led user research that produced a ranked messaging roadmap and informed a feature go/no-go decision.
I shaped the newsletter programme for both brands, including its strategy, brand voice guide and workflow. I built AI tools for content creation and image search that save me about 10 hours a week.
Before this, I was a Junior Community Manager DE & EN at Playamedia SL, where I improved NPS by 16.5%. I also taught German and English online at GoStudent, adapting lessons to each learner.
