At AVILOO, I built the marketing automation and CRM setup in Salesforce Account Engagement, from lead capture and nurturing through scoring and handover to Sales. About 27% of MQLs became SQLs, and I worked with Sales to define shared KPIs and standardise reporting.
I planned B2B and B2C demand generation campaigns across more than 15 markets in Europe and the US. At TourRadar, I planned four major campaigns a year with the CMO and coordinated 10–15 people across Product, Sales and Marketing; campaigns beat revenue targets by around 30%.
I use AI in my daily work, including connecting tools via MCPs at AVILOO. For a personal project, I built a Claude job-search agent that searches job boards, scores roles, prepares tailored application documents and logs results in Excel.
