At Bitpanda, I built a churn-risk model and CLV-based segmentation that added ~€5M incremental revenue a year. I also rebuilt onboarding from sign-up to first trade as event-triggered Braze journeys, lifting registration-to-verification conversion by 50%.
As Global CRM Manager and Interim CRM Lead, I moved lifecycle marketing from 99% ad hoc to 70% automated, using AI-assisted production and compliance review per market. I also grew ARPU through cross-sell into margin trading, advanced trading and new asset classes.
At Voi Technology, I owned CRM for DACH and the UK, covering segmentation, lifecycle campaigns and localisation across email, push and in-app. I was promoted to run DACH marketing strategy and budget across digital, ATL and guerilla, alongside city, university and partner relationships.
Earlier, I executed multi-channel B2B2C campaigns and co-marketing with banks and merchants at Mastercard, and ran on-site sponsorship activation at the Hahnenkammrennen Kitzbühel. I’m also building a Russian vocabulary app end to end with agentic engineering.
