Kalina Shushlina
@kalinashushlina
I build data-driven CRM and brand campaigns that increase conversion and visibility.
BulgariaWhat I'm looking for
At RKGametech, I develop and optimize CRM campaigns across SMS and push notifications for DE, FR, CA, and SE, contributing to 1,500 additional depositors. I maintain Customer.io flows and segments, analyze campaign data, manage promotional content calendars, and onboard new team members.
Previously at Bella Bulgaria, I launched four new SKUs, supported 5–10% growth in brand visibility and sales, and coordinated media, packaging, retail, photoshoots, and advertising activity. I also grew affiliate networks at Peak Gamble, improved social followers at Commetric, and bring hands-on experience with HubSpot, WordPress, SEO, Google Ads, and analytics.
Experience
Work history, roles, and key accomplishments
Junior CRM Manager
RKGametech
Aug 2024 - Present (2 years)
Develop and implement CRM campaigns to drive lead generation, value and conversion that lead to additional 1500 depositors. Plan, execute and optimize marketing campaigns via SMS and push notifications according to target audiences.
Education
Degrees, certifications, and relevant coursework
University of National and World Economy
Master of Science, Brand Management
2023 - 2024
Pursued a Master of Science in Brand Management, focusing on strategic brand development and management.
New Bulgarian University
Bachelor of Science, Marketing and Advertising
2017 - 2021
Earned a Bachelor of Science in Marketing and Advertising, gaining foundational knowledge in marketing principles and advertising strategies.
Tech stack
Software and tools used professionally
Availability
Location
BulgariaAuthorized to work in
Job categories
Skills
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