Blair Paterson

I’m a marketing graduate and digital marketing and communications specialist focused on turning strategy into engaging, multi-channel campaigns. I bring hands-on experience developing digital campaigns, managing consumer engagement, and supporting creative execution with tools like Canva and the Adobe Creative Suite, plus relevant HubSpot and SEMrush certifications.

In client campaign work, I developed a multichannel advertising campaign for the Indigenous Interprofessional Primary Care Team, aligning visuals and messaging with cultural sensitivity and community engagement goals. I also built localized marketing strategy for Bar Mayla Kingston to drive foot traffic and increase brand awareness, and produced data-driven infographics for United Way KFL&A to make complex community data donor-friendly.

I’ve built fully integrated campaigns and content plans—combining influencer partnerships, social media rollout, and branded content for closettcandyy, and strengthening conservation storytelling through Instagram carousels for Save the Sea. From brand strategy and KPI tracking for St. Larry’s Pub to SEO optimization and performance metric analysis in digital marketing work, I’m energized by measurable results, clear writing, and collaborative, inclusive teamwork.