Looking for a job

Julliane Gaboardi

@jullianegaboardi

Paid Media Specialist at New Engen, optimizing Meta, Pinterest, TikTok, and Microsoft Ads campaigns for North American e-commerce brands.

Brazil

Message

What I'm looking for

I'm open to international opportunities.

At New Engen, through Tecla, I optimize paid media campaigns across Meta Ads, Pinterest Ads, TikTok Ads, and Microsoft Ads for North American e-commerce businesses. I analyze optimization opportunities, report on A/B tests, and document results and next steps.

Previously, I managed campaigns for Teya at Pareto and worked on projects for Accor and LVMH at iProspect. My experience spans e-commerce in Brazil, the US, and Japan, as well as B2B accounts in Europe, with a focus on customer acquisition, CAC optimization, and performance measurement.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Tecla

Apr 2026 - Present (7 months)

Working as a Paid Media Specialist at New Engen through Tecla.

Responsible for:

- Updating the database to analyze optimization opportunities across multiple platforms.
- Optimizing campaigns in Meta Ads, Pinterest Ads, TikTok Ads, and Microsoft Ads to achieve the desired ROAS.
- Creating reports to analyze A/B testing, documenting relevant results and insights and next steps for the business.
-

Current

Paid Media Specialist

Current

New Engen

Apr 2026 - Present (7 months)

Performance Marketing Analyst

Pareto

Sep 2025 - Apr 2026 (7 months)

Responsible for creating, managing, and optimizing paid media campaigns across major digital channels — Meta Ads, Google Ads, and TikTok Ads — focusing on growth, performance, and generating qualified leads.

Data-driven approach, applying analytical and performance methodologies to monitor key business metrics (CPC, CPA, CTR, ROAS, LTV) and identify optimization opportunities at all stages of the

Paid Media Analyst

Agência Gaboardi Marketing

Mar 2023 - Aug 2025 (2 years 5 months)

Planejamento de mídia paga, gerenciamento de anúncios em múltiplos canais (Meta ads, Google Ads, Pinterest Ads e TikTok Ads). Otimização de campanhas com base em aumento de LTV e diminuição de CAC para projetos de e-commerce.
Implementei soluções para ampliar canais de aquisição como: email marketing, SEO, ações com influenciadores/ugc creators, além de ajustes baseados em CRO para melhoria de tax

Analista de Mídia Jr.

iProspect

Oct 2022 - Mar 2023 (5 months)

Gerenciamento de mídia de Performance em múltiplos canais (Google Ads, Facebook Ads e Pinterest Ads) para projetos nacionais (Rede de hotéis Accor) e internacionais (Grupo LVMH).
Otimização de principais KPIs, geração de relatórios em Excel quinzenais e mensais.