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Bojan Petrushevski

@bojanpetrushevski

Campaign Manager at Sopro who managed 250+ campaigns for 50+ clients across B2B, B2C, and B2G.

At Sopro, I managed 250+ campaigns for 50+ clients across B2B, B2C, and B2G markets. I built outreach strategies using segmentation, buyer intent, and TAM analysis, then analyzed performance to optimize underperforming segments.

At PwC, I review client information, conduct customer due diligence, and assess financial crime risks for AML/KYC. Earlier, I supported CRM onboarding and data migration at Sopro and managed user accounts and access permissions at the Faculty of Philosophy, Skopje.

Experience

Work history, roles, and key accomplishments

Current

AML/KYC Analyst

Current

PwC

Feb 2026 - Present (8 months)

Review client information for accuracy and completeness. Conduct customer due diligence and assess financial crime risks.

KYC AML Customer Due Diligence Financial Crime Risk Assessment Data Quality Regulatory Compliance

Senior Campaign Manager

Sopro

Feb 2025 - Feb 2026 (1 year)

Managed multichannel outreach campaigns across diverse industries. Built strategies using segmentation, buyer intent, and TAM analysis.

Campaign Management Segmentation B2B Buyer Intent TAM Analysis Performance Optimization Multichannel Outreach Mentorship

Marketing and Admin Executive

Sopro

Jun 2022 - Feb 2025 (2 years 8 months)

Researched and built targeted prospect lists using internal data systems. Executed large-scale email campaigns and maintained accurate targeting.

Prospect List Building Email Campaigns Customer Onboarding Data Migration Data Quality Workflow Improvement

Outbase Project Lead

Sopro

Jun 2023 - Feb 2024 (8 months)

Managed project operations and delivered 14,000+ prospects monthly across 14 outreach strategies. Achieved a 4.8% lead rate and improved data quality through ongoing analysis.

Project Management Outreach Strategy Data Analysis Lead Generation Quality Improvement