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Clare Hughes

@clarehughes

Partner Marketing Manager at The Channel Company for AWS ISV, delivering co-marketing campaigns and 100% MDF allocation.

United Kingdom

Message

At The Channel Company for AWS ISV, I develop scalable co-marketing plans, campaigns, and enablement materials. I track campaign performance and pipeline, and achieved 100% MDF allocation alongside a 12% increase in PSQLs.

At CISCO SYSTEMS, I led AppDynamics partner marketing initiatives and strategy development across EMEA. I managed budget and ROI tracking, and delivered 100% MDF allocation and a 20% increase in EMEA pipeline.

Earlier, I supported managed partners at MICROSOFT UK and held marketing roles at LOGRHYTHM, CYBERARK, and CA TECHNOLOGIES. At CA TECHNOLOGIES, I led a team of seven marketing professionals across Europe and developed go-to-market strategies.

Experience

Work history, roles, and key accomplishments

Current

Virtual Partner Marketing Manager

Current

The Channel Company for AWS ISV Team

Jul 2024 - Present (2 years 3 months)

Develops scalable co-marketing plans, campaigns, and enablement materials. Tracks and reports on campaign performance and pipeline, and oversees utilization and management of Partner MDF.

Co Marketing Campaign Management Enablement MDF Program Management Pipeline Tracking Reporting

Current

AppDynamics Partner Marketing Manager, EMEA

Current

Cisco Systems

Jul 2023 - Present (3 years 3 months)

Led EMEA partner marketing initiatives and strategy development for AppDynamics. Managed partner marketing budget and ROI tracking across multiple regions, and developed and executed co-marketing plans.

Partner Marketing Strategy Development Budget Management ROI Tracking Co Marketing Campaign Assets

EMEA Partner Marketing Campaigns & Enablement Manager

Cisco Systems

Jan 2023 - Jul 2023 (6 months)

Managed localization and campaign lifecycle processes for partner marketing initiatives. Led partner marketing training sessions and resource development, and served as primary point of contact for EMEA PMM community.

Campaign Management Localization Training Resource Development Community Management

UK Partner Marketing Concierge

Microsoft UK

Mar 2022 - Dec 2022 (9 months)

Provided strategic marketing support to managed partners. Developed ROI metrics and tracking systems for marketing activities, and facilitated partner connections to GTM resources and programs.

Partner Marketing ROI Analysis Tracking Systems GTM Resources Partner Support

Channel Programmes Manager

LogRhythm

Mar 2015 - Sep 2015 (6 months)

Led EMEA partner program development and implementation. Created through-channel marketing campaigns and assets, and managed partner communications and technical webcast program.

Partner Programs Channel Marketing Campaign Assets Partner Communications Webcast

Interim EMEA Marketing Director

CyberArk

Aug 2013 - Apr 2014 (8 months)

Developed and executed EMEA-wide marketing strategy. Managed regional budget and lead generation initiatives, led company rebranding efforts across EMEA, and implemented Marketo for EMEA marketing operations.

Marketing Strategy Budget Management Lead Generation Rebranding Marketo

EMEA Marketing Director, Data Management Business Unit

CA Technologies

May 2008 - Apr 2013 (4 years 11 months)

Led team of 7 marketing professionals across Europe. Developed and implemented go-to-market strategies, managed partner recruitment, retention, and enablement programs, and organized annual partner conference and advisory board.

Team Leadership Go To Market Strategy Partner Recruitment Partner Retention Partner Enablement Event Management