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Julianne Bisognini

@juliannebisognini

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I build global B2B growth strategies that improve acquisition, conversion, and marketing execution.

United States

Message

What I'm looking for

I'm looking to lead data-driven B2B growth and go-to-market initiatives, improving acquisition, conversion, marketing automation, and scalable campaign execution across cross-functional teams.

At Siemens Energy, I led global B2B marketing for Grid Technologies across three regions, building Marketing Cloud workflows and leading 20+ industry events annually. My event strategy exceeded lead-generation goals by 50%, increased booth conversion by 10%, and improved sales-representative conversion by 20%.

Previously at Rentokil Terminix and Rentokil North America, I drove growth, product marketing, demand generation, and sales enablement across B2B segments. I reduced CPL by 13% year over year, increased MQL-to-SQL conversion by 14.5%, and have led teams, managed million-dollar budgets, and optimized full-funnel campaigns in HubSpot and Salesforce.

Experience

Work history, roles, and key accomplishments

Strategic Marketing Lead

Siemens Energy

Jun 2024 - Jan 2026 (1 year 7 months)

Developed and implemented global B2B marketing strategy for Grid Technologies, aligning demand generation and go-to-market initiatives across three regions. Led a global team of 7 marketing specialists and managed a million-dollar budget.

Marketing Automation Marketing Cloud Demand Generation Go To Market Strategy Event Marketing KPI Design Budget Management Team Leadership

Sr. Growth Marketing Manager

Rentokil Terminix

Mar 2021 - Jun 2024 (3 years 3 months)

Created and executed growth marketing strategy to drive vertical penetration across eight B2B segments. Improved marketing ROI through performance analysis and data-driven decision-making, increasing MQL-to-SQL conversions by 14.5% YoY and reducing cost per lead by 13% YoY.

Growth Marketing Performance Analysis Marketing Automation Data Driven Decision Making Budget Planning Team Leadership Multi channel Campaigns

Product Marketing Manager, B2B

Rentokil North America

Mar 2017 - Mar 2021 (4 years)

Created and executed product marketing strategy supporting pipeline growth through targeted demand generation and sales enablement. Executed campaigns in HubSpot and Salesforce, tracking full-funnel performance and optimizing conversion rates.

Product Marketing Demand Generation Sales Enablement HubSpot Salesforce Content Marketing Email Marketing PPC Paid Social Marketing Automation

Product Marketing Manager, B2C & B2B

Allianz Insurance

Sep 2010 - Oct 2016 (6 years 1 month)

Planned and executed multichannel product marketing campaigns for auto, home, and health insurance. Managed social media and implemented organic growth strategy through marketing content for platforms such as Facebook, LinkedIn, and X.

Product Marketing Multi channel Campaigns Content Marketing Digital Marketing Advertising Social Media Organic Growth Brand Strategy