At FedEx, I led go-to-market and platform launches across European markets, working with product, engineering, sales, pricing, operations, marketing, and US HQ. The launches drove €500M+ in pipeline impact, and customer migration reached ~100% within three weeks.
At FedEx, I also built and operated a competitive intelligence system covering 10+ competitors across 20+ European markets. I turned market and competitor research into executive briefings, win/loss battlecards, and positioning recommendations.
At Swift, I developed market intelligence on payments infrastructure, liquidity management, and financial messaging standards, presenting insights to more than 20 institutions. I also supported adoption of a cloud-based cash management platform through use cases, demos, and onboarding, securing 20+ new customers.
During my current career break, I completed AI courses and built AI-assisted market research and competitive monitoring workflows using ChatGPT, Claude, and Zapier. I’m interested in turning complex market, product, and customer information into clear strategy and practical go-to-market decisions.

