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Juan Manuel Muriel MoraJM
Looking for a job

Juan Manuel Muriel Mora

@juanmanuelmurielmora

Digital Planner at ATREVIA, turning consumer and market signals into strategy and building AI-assisted products like Haber.

Spain
Message

What I'm looking for

Strategy and planning, consumer insights and research, or product and analytics roles. I turn social conversation, market data and consumer signals into decisions, and I take strategy all the way to product: I’ve designed and built two products of my own with AI. Open to remote roles across Spain and the EU, and to on-site or hybrid roles anywhere in Spain. Available to start now.

At ATREVIA, I turn research, social conversation and market signals into insights and strategic recommendations for clients and new-business proposals. I lead weekly competitive intelligence for Decathlon Spain and design AstraZeneca Spain’s Brandwatch listening system, alongside work for brands including UNIVERSAE.

I also take strategy through to product. I designed and built Haber, an AI-assisted personal finance product, and LEGO Resale Intelligence, an e-commerce market intelligence tool, defining their core logic and testing their features.

Experience

Work history, roles, and key accomplishments

Haber logoHA
Current

Product Builder (personal project)

Haber

Jun 2026 - Present (4 months)

Personal finance app I designed and built with AI and use daily. Defined UX, information architecture, financial logic and business rules (accounts, spending, income, transfers, savings, investments), prioritising simplicity, traceability and privacy. Full brand case (research, positioning, naming, identity) and ~579 automated tests.

LEGO Resale Intelligence logoLI
Current

Market Intelligence Builder (personal)

LEGO Resale Intelligence

May 2026 - Present (5 months)

E-commerce market intelligence and decision-support tool I designed and built with AI. Defined the business logic (fair price, net margin, explainable scoring, opportunity signals, watchlist, portfolio analysis), quality criteria and evidence system: 116 automated tests and a 50-set catalogue (49/50 verified). Built with Python, SQLite and an LLM API.

AT
Current

Digital Planner

ATREVIA

Mar 2026 - Present (7 months)

Develops research and insights for pitches and strategic proposals, combining desk research, competitive benchmarking, consumer trends, and cultural signals. Leads weekly competitive intelligence for Decathlon Spain and manages AstraZeneca Spain's 24/7 listening system in Brandwatch.

Education

Degrees, certifications, and relevant coursework

Universidad Autónoma de Madrid logoUM

Universidad Autónoma de Madrid

Master's Degree, Marketing

2025 - 2026

Grade: Completed

Activities and societies: Master's thesis (TFM) completed.

Master's Degree in Marketing at Universidad Autónoma de Madrid, completed in June 2026.

ES

Escola Superior de Comunicação Social

Erasmus Exchange

2024 - 2025

Participated in an Erasmus Exchange program.

Universidad de Valladolid logoUV

Universidad de Valladolid

Bachelor's, Advertising and Public Relations

2021 - 2025

Grade: Highest Honours (Matrícula de Honor) in Advertising Psychology

Completed a Bachelor's in Advertising and Public Relations with Highest Honours in Advertising Psychology.

IE University logoIU

IE University

E-Commerce y Gestión Comercial, E-Commerce and Commercial Management

Completed the E-Commerce y Gestión Comercial certification.

ML

Microsoft & LinkedIn

Career Essentials in Generative AI, Generative AI

Earned the Career Essentials in Generative AI certification.

Coursera logoCO

Coursera

Google UX Design Professional Certificate, UX Design

Earned the Google UX Design Professional Certificate.

Tech stack

Software and tools used professionally

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