Strategy and planning, consumer insights and research, or product and analytics roles. I turn social conversation, market data and consumer signals into decisions, and I take strategy all the way to product: I’ve designed and built two products of my own with AI. Open to remote roles across Spain and the EU, and to on-site or hybrid roles anywhere in Spain. Available to start now.

Juan Manuel Muriel Mora
@juanmanuelmurielmora
Digital Planner at ATREVIA, turning consumer and market signals into strategy and building AI-assisted products like Haber.
What I'm looking for
At ATREVIA, I turn research, social conversation and market signals into insights and strategic recommendations for clients and new-business proposals. I lead weekly competitive intelligence for Decathlon Spain and design AstraZeneca Spain’s Brandwatch listening system, alongside work for brands including UNIVERSAE.
I also take strategy through to product. I designed and built Haber, an AI-assisted personal finance product, and LEGO Resale Intelligence, an e-commerce market intelligence tool, defining their core logic and testing their features.
Experience
Work history, roles, and key accomplishments
Product Builder (personal project)
Haber
Jun 2026 - Present (4 months)
Personal finance app I designed and built with AI and use daily. Defined UX, information architecture, financial logic and business rules (accounts, spending, income, transfers, savings, investments), prioritising simplicity, traceability and privacy. Full brand case (research, positioning, naming, identity) and ~579 automated tests.
Market Intelligence Builder (personal)
LEGO Resale Intelligence
May 2026 - Present (5 months)
E-commerce market intelligence and decision-support tool I designed and built with AI. Defined the business logic (fair price, net margin, explainable scoring, opportunity signals, watchlist, portfolio analysis), quality criteria and evidence system: 116 automated tests and a 50-set catalogue (49/50 verified). Built with Python, SQLite and an LLM API.
Digital Planner
ATREVIA
Mar 2026 - Present (7 months)
Develops research and insights for pitches and strategic proposals, combining desk research, competitive benchmarking, consumer trends, and cultural signals. Leads weekly competitive intelligence for Decathlon Spain and manages AstraZeneca Spain's 24/7 listening system in Brandwatch.
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma de Madrid
Master's Degree, Marketing
2025 - 2026
Grade: Completed
Activities and societies: Master's thesis (TFM) completed.
Master's Degree in Marketing at Universidad Autónoma de Madrid, completed in June 2026.
Escola Superior de Comunicação Social
Erasmus Exchange
2024 - 2025
Participated in an Erasmus Exchange program.
Universidad de Valladolid
Bachelor's, Advertising and Public Relations
2021 - 2025
Grade: Highest Honours (Matrícula de Honor) in Advertising Psychology
Completed a Bachelor's in Advertising and Public Relations with Highest Honours in Advertising Psychology.
IE University
E-Commerce y Gestión Comercial, E-Commerce and Commercial Management
Completed the E-Commerce y Gestión Comercial certification.
Microsoft & LinkedIn
Career Essentials in Generative AI, Generative AI
Earned the Career Essentials in Generative AI certification.
Coursera
Google UX Design Professional Certificate, UX Design
Earned the Google UX Design Professional Certificate.
Tech stack
Software and tools used professionally
Availability
Location
Website
jmmuriel.comPortfolio
jmmuriel.comSalary expectations
Social media
Job categories
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