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Valeriia Tarasova

@valeriiatarasova

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Senior Market Research Analyst driving data-led GTM and product decisions.

Spain

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What I'm looking for

I seek roles where I lead actionable market and product research in cross-functional teams, using BI and AI to drive GTM and revenue growth while accelerating time-to-market.

I am a Senior Market Research Analyst with 6+ years delivering full-cycle quantitative and qualitative research across fintech, digital assets, IT, and energy sectors in the EU, CIS, Middle East, and LATAM. I combine market intelligence, BI analytics, and stakeholder collaboration to translate insights into product, growth, and go-to-market decisions.

I have conducted 25+ end-to-end B2C and B2B studies, built competitor benchmarking across 16 products and 5 regions, and led surveys and qualitative studies that uncovered $4.5M+ in revenue and TVL opportunities. My work has enabled the launch of new B2B lines and supported $3.2M in LATAM revenue through structured market-entry pipelines.

I leverage tools such as Tableau, Power BI, SQL, Python, SPSS, Survey Monkey, and Typeform, and have implemented AI (Perplexity AI, GPT) into OSINT to accelerate research. I deliver actionable dashboards, automated data collection, and decision-ready presentations that reduce time-to-market and improve strategic outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Market Research Consultant

Current

EMCD

Jul 2025 - Present (11 months)

Built a competitor matrix across 16 products and 5 regions and led quantitative and qualitative studies that identified $1.3M TVL opportunities and supported launch of 3 B2B business lines, enabling $3.2M LATAM revenue growth.

Market Research Competitive Analysis Survey Design OSINT GPT Tableau TypeForm Go To Market Strategy

Senior Market Research Analyst

KAKTI

Mar 2024 - May 2025 (1 year 2 months)

Led 5 market studies across Nordic countries and built 12 Tableau dashboards and automated data pipelines with SQL/Python, identifying €1M in potential markets and reducing analysis time by 20–30%.

Market Analysis Tableau Power BI SQL Python Data Automation GTM Strategy

Senior Market Research Analyst

Spektr

May 2023 - May 2024 (1 year)

Conducted 9 studies on LLMs, EdTech, and medical platforms and delivered Tableau and Power BI analytics that enabled three competitive client enhancements and identified key banking growth opportunities.

LLM Tableau Power BI Competitive Analysis Social Survey Analysis Data Visualization

Market Analyst

Index Box

Aug 2021 - May 2023 (1 year 9 months)

Conducted 53 market studies across multiple industries, led 20+ expert interviews and 15 surveys, and designed 8 GTM strategies that accelerated commercial rollouts by three months.

Market Intelligence SPSS Tableau Power BI SQL Expert Interviews Survey Design GTM Strategy Agile Scrum

Market Analyst

Analytical Center

Aug 2020 - Aug 2021 (1 year)

Analyzed socio-demographic and labor market data across 10 regions, produced 15+ reports and dynamic Power BI dashboards used by government agencies for strategic planning and policy.

Power BI Tableau Data Visualization Policy Analysis Report Writing Regional Analysis

Education

Degrees, certifications, and relevant coursework

Lomonosov Moscow State University

Master of Science, Economical Geography

2019 - 2021

Grade: Diploma with honours

Completed a Master's degree in Economical Geography with a diploma with honours, focusing on regional economic analysis and spatial market research.

Lomonosov Moscow State University

Bachelor of Science, Economical Geography

2015 - 2019

Grade: Diploma with honours

Earned a Bachelor's degree in Economical Geography with a diploma with honours, covering economic geography, demographic analysis, and regional statistics.