
Francisco Rojas
@franciscorojas
I turn strategic research into practical innovation, market, and business improvement decisions.
What I'm looking for
At VECDIS, I conduct strategic research and innovation analysis for Banking & Payments clients, translating market, competitor, technology, and business-model evidence into recommendations. I led the analytical development of a global assessment of around 20 payment-acquiring companies and contributed to a public AI Observatory on adoption and societal impact in Spain.
I've also improved operations for construction businesses through process mapping, workflow automation, CRM-connected field forms, recruitment workflows, and website lead capture. My background in financial-market and portfolio analysis, combined with an Economics degree and MBA, helps me structure complex questions into practical solutions.
Experience
Work history, roles, and key accomplishments
Marketing & Digital Solutions Consultant
Independent Small US Roofing / Construction Company
Jul 2023 - Jun 2026 (2 years 11 months)
Worked directly with the business owner to understand operational, digital and commercial needs, research alternatives, recommend approaches and implement agreed solutions across different areas of the company. Mapped and documented the company's operating model through a structured business manual, SOPs and supporting documentation.
Innovation Analyst
VECDIS
Feb 2025 - Nov 2025 (9 months)
Conducted strategic research and innovation analysis for corporate clients, primarily within Banking & Payments, covering markets, competitors, technologies, products and services, business models and emerging developments. Managed part of the ongoing delivery relationship for selected clients, presenting findings and interacting with senior stakeholders.
Junior Innovation Analyst
VECDIS
Oct 2023 - Jan 2025 (1 year 3 months)
Supported strategic research and innovation analysis for corporate clients, primarily within Banking & Payments, covering markets, competitors, technologies, products and services, business models and emerging developments. Structured research assignments from definition of the business question through evidence gathering, analysis, conclusions and recommendations.
Virtual Assistant
Profit for Contractors (PFC)
Aug 2022 - Jun 2023 (10 months)
Supported construction-business owners in the United States and Canada through recurring client interaction and practical work across marketing, recruitment, workflows, research and operational support. Adapted and implemented existing PFC processes and templates according to individual client needs, including sales, recruitment and operational workflows using ClickUp, forms, automated communicati
Market Research Intern
Ontruck
May 2022 - Jul 2022 (2 months)
Sourced, cleaned, structured and lightly qualified company information to support Sales and Marketing, using Excel and existing data-extraction tools to prepare data for commercial use. Managed Salesforce activities including record creation, enrichment, data cleaning, field updates, bulk uploads and CRM hygiene.
Research & Strategy Coordinator
Kapital Consultores / LifeInvest Group
Feb 2020 - Aug 2021 (1 year 6 months)
Developed financial-market, company, sector, fund and portfolio analysis across US and international markets, translating quantitative and qualitative research into investment views and recommendations. Managed portfolio-analysis work within the firm's investment framework, assessing holdings, performance, risk, concentration, client objectives and existing exposures to develop client-specific rec
Senior Research & Strategy Analyst
Kapital Consultores / LifeInvest Group
Feb 2019 - Jan 2020 (11 months)
Developed financial-market, company, sector, fund and portfolio analysis across US and international markets, translating quantitative and qualitative research into investment views and recommendations. Worked regularly with sales representatives and clients to explain market developments, investment ideas and portfolio recommendations.
Junior Research & Strategy Analyst
Kapital Consultores / LifeInvest Group
May 2015 - Jan 2019 (3 years 8 months)
Developed financial-market, company, sector, fund and portfolio analysis across US and international markets, translating quantitative and qualitative research into investment views and recommendations. Supported senior analysts in preparing analytical presentations and materials for internal and external audiences.
Education
Degrees, certifications, and relevant coursework
Codecademy
Learn SQL, SQL
Completed the Learn SQL course on Codecademy in 2026.
Universidad Autónoma de Madrid
Master of Business Administration (MBA), Business Administration
Completed an MBA at Universidad Autónoma de Madrid in 2022.
Universidad Autónoma de Madrid
Design Thinking, Design Thinking
Completed a course in Design Thinking at Universidad Autónoma de Madrid in 2021.
Universidad Autónoma de Madrid
Leadership in Organizations, Leadership
Completed a course in Leadership in Organizations at Universidad Autónoma de Madrid in 2021.
Universidad Central de Venezuela
Bachelor's Degree in Economics, Economics
Completed a Bachelor's Degree in Economics at Universidad Central de Venezuela in 2018.
Bloomberg LP
Bloomberg Market Concepts, Financial Markets
Completed the Bloomberg Market Concepts certification in 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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