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Juliana Vivas

@julianavivas

Social Media & Content Strategist at DR CEO, shaping multi-platform content and social media strategy for healthcare professionals.

Colombia

Message

At DR CEO, I design and execute social media and content strategy for an education ecosystem helping healthcare professionals build personal brands and sustainable businesses. I plan content for Instagram, TikTok and LinkedIn, and produce carousels, reels and scripts for influencer videos.

At Alpina S.A., I analyzed sales, market share and campaign performance using advanced Excel and Power BI, and supported brand marketing, influencer campaigns and agency relationships. At Universidad Icesi, I planned social content and audiovisual pieces and analyzed email marketing metrics to improve communications.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Content Strategist

Current

DR CEO

Jul 2026 - Present (3 months)

Design and execute content and social media strategy for DR CEO, an education ecosystem for healthcare professionals. Lead monthly multi-platform content calendar planning and produce high-performing content across Instagram, TikTok, and LinkedIn.

Content Strategy Social Media Marketing Content calendar planning Video Production Instagram TikTok LinkedIn LinkedIn Ads Performance Analysis Brand Positioning

Marketing Intern

Alpina S.A.

Jul 2025 - Jan 2026 (6 months)

Analyzed business indicators using advanced Excel and Power BI, supported brand marketing strategies, and managed agency relationships and vendor coordination in SAP.

Power BI Excel SAP Data Analysis KPI Analysis Influencer Marketing Brand Strategy Cross Functional Collaboration Vendor Management

Media, Campaigns and Inbound Marketing Content Assistant

Universidad Icesi

Jan 2023 - Jan 2025 (2 years)

Analyzed email marketing metrics and supported email marketing strategies. Planned and created content for social media and institutional campaigns.

Email Marketing Content Creation Social Media Campaign Management Analytics Cross Departmental Coordination

Member

International Marketing and Advertising Student Association,

Jan 2023 - Jan 2024 (1 year)

Coordinated student initiatives and events with different university teams, including logistics planning and resource management.

Event Planning Logistics Resource Management Team Coordination

Bilingual Agent

Accedo Colombia S.A.S.

Jun 2022 - Dec 2022 (6 months)

Handled calls in English from international clients to schedule, confirm, and reschedule appointments. Provided bilingual customer service with a focus on customer satisfaction.

Customer Service Bilingual Communication Appointment Scheduling Problem Solving