Looking for a job

Juliana Guberman

@julianaguberman

Message

Marketing specialist at Spun Midia who coordinated campaigns generating R$1.2 million through paid traffic.

Brazil

Message

What I'm looking for

I’m seeking a Marketing Specialist role where I can use my experience in digital marketing, performance campaigns, account management, and strategic partnerships to support brand growth.

At Spun Midia, I managed strategic accounts for LOS GRANDES sponsoring brands and coordinated campaign workflows with internal teams, creators, and partners. I also reviewed creative materials before client presentation and contributed to campaigns that generated over 25.4 million views and 1.1 million interactions in six months.

For Allu, I coordinated campaigns that generated over R$1.2 million via paid traffic and R$150,000 via organic channels, with 60% ROAS growth. For NG.CASH, I coordinated the Sócio-Torcedor program, which brought in over 19,000 new subscribers and R$400,000 in new revenue.

At Afilio, I managed the marketing strategy and annual budget, coordinated the design team, and developed email marketing and affiliate re-engagement strategies using ActiveCampaign and Smartmail (Dynaton). I also collaborated on the Afilio Creators project and managed the development and positioning of the Bet Connect and Você brands.

Across freelance projects, I developed and optimized paid campaigns on Google Ads and Meta Ads, created content strategies and copy, and reported on performance. I’m currently pursuing an MBA in Marketing and Strategic Communication at UNIFACHA.

Experience

Work history, roles, and key accomplishments

Marketing Strategist & Account Manager

Spun Midia

Oct 2024 - Aug 2026 (1 year 10 months)

Managed strategic accounts and relationships with sponsoring brands, serving as the primary strategic focal point. Coordinated campaigns that generated over R$1.2 million via paid traffic and achieved 60% ROAS growth.

Account Management Project Management Campaign Planning Bilingual Copywriting Performance Marketing Paid Media Content Strategy KPI Tracking Customer Relationship Management Influencer Marketing

Paid Media Specialist

Rei do Bacalhau Encantado

Mar 2026 - Jun 2026 (3 months)

Developed, optimized, and scaled performance and lead generation campaigns on Meta Ads, focusing on WhatsApp conversions. Managed campaigns that generated over 570 initiated conversations and reached more than 99K local users within 3 months.

Meta Ads Paid Media Lead Generation Performance Marketing Data Analysis Campaign Optimization

Marketing Strategist, Content Strategist & Copywriter

DFWeb

Aug 2024 - Sep 2025 (1 year 1 month)

Developed content strategies for B2B and B2C audiences aligned with marketing funnel stages and brand positioning. Crafted strategic copywriting for organic content and conversion-focused ad creatives.

Content Strategy Copywriting B2B Marketing B2C Marketing Social Media Short Form Content Brand Positioning

Paid Media Specialist

Amana Restaurant

May 2024 - Nov 2024 (6 months)

Developed and optimized local lead generation campaigns on Google Ads and Meta Ads, focusing on driving WhatsApp conversations and restaurant reservations. Managed campaigns that reached over 24K local users and generated 61 qualified leads within a single month.

Google Ads Meta Ads Lead Generation Performance Marketing SEO Data Analysis

Marketing Manager

Afilio

Oct 2023 - Jul 2024 (9 months)

Managed the marketing strategy, annual budget, and coordinated the design team. Implemented internal marketing initiatives and developed email marketing content and re-engagement strategies.

Marketing Strategy Budget Management Team Leadership Content Strategy Email Marketing SEO ActiveCampaign Smartmail Project Management

Affiliates Supervisor

Medien

Apr 2022 - Sep 2023 (1 year 5 months)

Negotiated and managed campaigns with domestic and international affiliates using Cake and HasOffers. Prospected affiliates and content creators and collaborated with the finance team on monthly closures.

Affiliate Marketing Campaign Management Negotiation Cake HasOffers Prospecting Finance Collaboration

Account & Affiliates Manager

Afilio

May 2021 - Apr 2022 (11 months)

Managed relationships with advertisers and affiliates, account management, and active prospecting of new partners. Sourced and coordinated influencers for strategic partnerships with clients.

Account Management Affiliate Marketing Customer Relationship Management Prospecting Negotiation KPI Tracking performance reporting

Paid Media & Performance Analyst

Ana Porto Store

Jul 2019 - Dec 2021 (2 years 5 months)

Created and monitored the performance of paid traffic campaigns on Google Ads and Meta Ads. Defined KPIs, analyzed performance metrics, and prepared regular performance reports.

Google Ads Meta Ads Paid Media Performance Marketing KPI Definition Data Analysis Reporting

Account Manager & Performance Analyst

Black Media

May 2018 - Dec 2021 (3 years 7 months)

Managed client relationships, account management, and active prospecting of new partners. Managed high-performance paid media campaigns on Google Ads and Meta Ads, defining KPIs and creating results reports.

Account Management Customer Relationship Management Prospecting Google Ads Meta Ads Paid Media Performance Marketing Landing Page Optimization

Paid Media & Performance Analyst

EroticAds

May 2018 - May 2021 (3 years)

Conducted active prospecting, lead generation, performance monitoring, results analysis, and report creation. Managed high-performance traffic using specialized platforms such as Traffic Factory and ZeroPark.

Paid Media Performance Marketing Lead Generation Prospecting TrafficFactory ZeroPark Data Analysis

Paid Media & Performance Analyst

Paola Vilas

Sep 2019 - Sep 2020 (1 year)

Responsible for full paid traffic management, creating and optimizing campaigns on Google Ads and Meta Ads. Defined KPIs, monitored performance, and delivered performance reports to the client.

Google Ads Meta Ads Paid Media Performance Marketing KPI Definition Data Analysis Reporting

Social Media, Copywriter & Branding Analyst

Na Praça - Content and Performance

Feb 2019 - Oct 2019 (8 months)

Executed content planning, created Spotify playlists, and monitored clients' social media presence. Collaborated on branding projects, including brand building and persona identification.

Social Media Copywriting Branding Content Planning Spotify Client Management