Negas Art

Oversees cross-border e-commerce operations, driving customer engagement and retention through data-driven strategies and creativity. Applies AI tools and leverages organic content marketing to contribute to the growth of sustainable, high-margin business models.

Acquired and served 100+ clients with zero advertising spend, sourcing 100% of demand through organic Instagram and TikTok content. Proof of the same playbook applied a third time: content → audience → booked revenue.

Run a cross-border DTC store serving customers across the US and Europe, owning the full order lifecycle solo — from checkout to fulfilment to post-sale. Built the entire platform without a development team using AI-assisted development: storefront, database, payment processing and admin panel (Supabase, Vercel, GitHub). Grew an organic audience of 1.5M on TikTok and 50K on Instagram with zero pai

Built and ran a profitable e-commerce operation for five years: supplier negotiation, catalog, pricing strategy, storefront and logistics — all from zero. Managed paid acquisition on Meta Ads end to end — creative, audience targeting, budget allocation and optimization — as the store's main growth channel. Owned the full P&L: purchasing, inventory turnover, margin structure and customer retention.

Produced design and illustration assets for the agency and its client portfolio, working to agency briefs and deadlines.

Pursued a Bachelor of Business Administration with a focus on marketing management.