Looking for a job

Juan Sebastian Vargas Morales

@juansebastianvargasm

Performance Marketing Manager at Jardinova Plantas, managing campaigns that reached 2.1M people and generated 26,500+ results.

Colombia

Message

At Jardinova Plantas, I manage campaigns across Meta Ads, TikTok Ads, Google Ads and Pinterest Ads. The campaigns reached 2.1M people and generated 26,500+ results, with a 3.15% average CTR.

I test audiences, creative, copy and placements, then shift budget toward stronger-performing campaigns. I also track results with Meta Pixel, Google Analytics 4 and UTMs, and report performance in Excel and Google Sheets.

At Jardinova Plantas, I also manage daily organic content and automate customer service with Manychat, Make.com, WhatsApp Business API and Kommo CRM. I’ve worked on projects for JuanValdez (Zona G), Nespresso (C.C. Santafé, Medellín) and MacCenter (Bucaramanga), among others.

As an independent AI content creator and product marketer, I built Plant Vision, an AI plant-identification and garden-design app, and launched a digital product on Hotmart in Spanish, English and Portuguese. I’m an architect by training and have worked in marketing in Bogotá since 2015.

Experience

Work history, roles, and key accomplishments

Current

AI Content Creator & Product Marketer

Current

Independent AI Products

Jan 2026 - Present (10 months)

Built Plant Vision, an AI app made with Claude Code, and launched a digital product on Hotmart with a 3-language landing page. Created AI videos and ad creative, and managed go-to-market with Meta Ads and TikTok Ads.

Claude Code AI Product Marketing Meta Ads TikTokAds Hotmart SEO META Pixels GA4 Higgsfield Adobe Canva Capcut

Current

Performance Marketing Manager

Current

Jardinova Plantas

Jan 2022 - Present (4 years 10 months)

Managed 20-30 campaigns on Meta Ads, achieving 2.1M people reached and 26,500+ results with a 3.15% average CTR. Launched and optimized paid campaigns across Meta, TikTok, Google, and Pinterest, and implemented tracking and reporting with Meta Pixel and GA4.

Meta Ads TikTokAds Google Ads Pinterest Ads A B Testing META Pixels Google Analytics 4 UTMs Excel Google Sheets ManyChat Make.Com WhatsApp Business API Kommo CRM

Freelance Paid Media & Social Media Specialist

Self-employed

Jan 2021 - Dec 2023 (2 years 11 months)

Provided marketing for four local businesses in Bogotá, including a clothing store, a restaurant, and two local buy-and-sell businesses. Ran Meta Ads, TikTok Ads, and Google Ads campaigns to drive store visits, WhatsApp inquiries, and sales, with Excel reporting and social media management.

Meta Ads TikTokAds Google Ads Excel Google Analytics Social Media Graphic Design WhatsApp Business

Architecture & Marketing Intern

Lian Diseños & Asociados

Jan 2023 - Jun 2023 (5 months)

Ran Meta Ads, TikTok Ads, and LinkedIn Ads campaigns to promote the studio's projects and attract new clients. Managed social media content and calendars, and handled web presence and client inquiries.

Meta Ads TikTokAds LinkedIn Ads Social Media Content Creation Web Presence

Operations & Marketing Coordinator

Vivero Planticenter S.A.S.

Sep 2015 - Sep 2021 (6 years)

Led a team of two, organized work, and kept creative aligned with performance data. Planned and ran Meta Ads, Google Ads, Pinterest, and TikTok campaigns, managed social media, and served as the link between marketing, sales, and production.