At Aesthetic One S.A.S., I lead the marketing team and operate an AI and automation ecosystem across three business units and five locations. I manage a COP $30M/month ad budget, and in three months reduced cost per lead by up to 60% while reaching 9x ROAS on Google Ads.
I built sales funnels and conversion websites with end-to-end tracking, and connected Meta's Marketing API with Claude to score lead quality and guide budget allocation. I also developed an in-house CRM and a marketing intelligence platform that brings together paid media, conversations, CRM and accounting data.
I deploy WhatsApp agents for screening, follow-up and remarketing, with bookings with treatment purchase increasing by 25% in the first month. Through Click Agents, my own company, I'm developing a platform for voice and text agents, multichannel messaging and campaign analytics.
