At Publicis Global Delivery–CoLab, I manage media budget planning, buying support, trafficking, QA, billing, and performance reporting across 10 Pfizer brands and multi-million-dollar digital investments.
I previously built Tómalo's audience-focused channel and experimentation strategy, increasing month-over-month sales by 15%, lifting 90-day retention from 45% to 64%, and reducing customer acquisition cost by 7%.
At Rockstart, I led partnership and innovation strategy for more than 25 corporate-startup pilots, including Alpina, ISA, Renault, Colsubsidio, and CGIAR. I created research, scoring, reporting, and evaluation systems that shortened startup-corporate matching by 40%, achieved 100% program completion, and supported USD 1.95M in funding mobilization.
My background in biomedical engineering, financial modeling, and venture building helps me connect rigorous analysis with practical execution—from campaign plans and ROI frameworks to partner negotiations and go-to-market pilots.
