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Juan Felipe Murcia

@juanfelipemurcia

Advertising and digital marketing strategist driving AI-first communications, culture growth, and measurable brand value.

Colombia

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What I'm looking for

I’m looking for a role where I can lead AI-first communications and digital marketing strategy, connect culture with measurable business outcomes, and use KPIs and AI tools to optimize storytelling across the funnel.

I’m a strategic-driven advertising professional specializing in communications architecture and digital marketing with an AI-First mindset. I optimize processes through AI integration to improve operational efficiency and increase brand value.

At Rappi, I helped drive an “AI-First” culture by integrating AI tools for content generation and data analysis, accelerating execution times and enabling operational innovation. I also executed cross-functional communication campaigns across internal programs and leadership initiatives, tailoring narratives to campaign stages.

I conceptualized and deployed internal communications strategy that scaled employee participation in corporate initiatives by 25%. By monitoring KPIs and adjusting messaging in real time, I supported cultural cohesion and contributed to a 15% increase in the Employee Satisfaction Index (EES).

Previously at Fedegan, I led Social Media Marketing—building content grids, writing persuasive copy, and actively hunting trends to amplify the organization’s mission across digital channels. I created and produced content for social media and paid campaigns (Meta Ads), and delivered results including 5,000+ follower growth and 400% ROI in donation acquisition through metric-led storytelling across the funnel.

Experience

Work history, roles, and key accomplishments

Comms & Culute Growth

Rappi

Jan 2024 - Jul 2025 (1 year 6 months)

Collaborated with the team to drive an 'AI-First' internal communications strategy. Executed cross-functional campaigns that scaled employee participation by 25% and increased the Employee Satisfaction Index by 15%. Integrated AI tools for content generation and monitored KPIs to ensure cultural cohesion in a high-growth environment.

Internal Communications AI AI Tools AI Training Content Strategy Culture Change Data Analysis KPI Tracking Cross Functional Collaboration

Marketing & Comms Analyst

Fundagan

Feb 2023 - Dec 2024 (1 year 10 months)

Led the Social Media Marketing strategy, creating content for digital platforms, Meta Ads, and print. Scaled the community by 5,000+ followers and achieved a 400% ROI in donations by analyzing funnel metrics. Managed content grids, copywriting, and trend hunting to maximize brand engagement and consistency.