Looking for a job

Juan Cupas

@juancupas

Commercial strategy consultant at Flash Media Group who built its client portfolio and ran Meta campaigns recognized in the top 1% globally for lead acquisition efficiency.

Panama

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What I'm looking for

I’m exploring commercial roles across Central America and the Caribbean in business development, key account management, revenue management and commercial strategy, with particular interest in Logistics and FMCG.

At Copa Airlines, I managed revenue optimization across 16 international markets in Latin America, achieving record PRASM. I also redesigned Venezuela pricing under currency control conditions and received the CEO Excellence Award.

At The HEINEKEN Company, I applied revenue growth management across 20+ brands in Panama and the Caribbean. My work included pricing, pack architecture and mix strategy for brands such as Hennessy in the Bahamas, Parbo Beer in Guyana and Red Stripe in Jamaica.

In 2019, I founded Flash Media Group, a commercial consultancy serving B2B clients in consumer goods, industrial distribution and real estate. I built the client portfolio from scratch, negotiated directly with decision-makers and carried the full P&L.

I designed demand-generation programs across Meta and Google, with campaigns recognized by Meta as top 1% globally in lead acquisition efficiency. I’m currently exploring commercial roles across Central America and the Caribbean, particularly in Logistics and FMCG.

Experience

Work history, roles, and key accomplishments

Current

Founder & Commercial Strategy Consultant

Current

Flash Media Group

Jan 2019 - Present (7 years 8 months)

Commercial consultancy serving B2B clients across consumer goods, industrial distribution and real estate.
• Built the entire client portfolio from a standing start — no inherited accounts, brand recognition or inbound pipeline — identifying which businesses had commercial gaps worth solving and converting them into recurring contracts.
• Negotiated and closed every contract directly with owners a

Revenue Management Sr. Analyst

The HEINEKEN Company

Jan 2018 - Aug 2018 (7 months)

• Applied BCG's 5-pillar Revenue Growth Management framework across 20+ brands in Panama and the Caribbean (Bahamas, Guyana, Jamaica) — brand portfolio pricing, pack price architecture, mix management, promotional optimization and trade terms.
• Managed iconic regional brands: Hennessy (Bahamas), Parbo Beer (Guyana), Red Stripe (Jamaica).
• Led price elasticity analysis using BCG's proprietary mod

Revenue Management Sr. Analyst

Copa Airlines

Apr 2015 - Jun 2015 (2 months)

• Managed revenue optimization across 16 international markets in Latin America, achieving record PRASM (Passenger Revenue per Available Seat Mile).
• Received the CEO Excellence Award from Pedro Heilbron for strategic impact in the Venezuelan market.
• Redesigned pricing architecture for Venezuela under complex currency control conditions (CADIVI), creating market-specific structures that protect

Revenue Management Analyst

Copa Airlines

Apr 2012 - Mar 2015 (2 years 11 months)

Worked as Revenue Management Analyst at Copa Airlines.

Corporate Finance Analyst

Procter & Gamble

Jul 2011 - Jan 2012 (6 months)

• Automated financial reporting tools across LATAM, reducing monthly consolidation time by 80%.
• Contributed to strategic cost management initiatives within the regional finance function.

Education

Degrees, certifications, and relevant coursework

Massachusetts Institute of Technology

MicroMasters, Supply Chain Management

IE Business School

International MBA, Business Administration and Management, General

2016 - 2017

Full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world.