Open to opportunities

Joshua Shinkut

@joshuashinkut

Message

I build FMCG distribution networks, grow revenue, and expand markets across Northern Nigeria.

Nigeria

Message

What I'm looking for

I'm looking to lead sales, commercial expansion, distribution, and route-to-market execution in FMCG or related markets, building strong partner networks, improving product availability, and delivering sustainable revenue growth.

I'm currently leading commercial operations, business development, partner acquisition, and platform adoption across North Central and North East Nigeria at Red Cloud Technologies. My performance expanded my remit from Benue and Nasarawa to the wider regions, and I was recognized as Best Cluster Manager in Q3 2025.

Before this, I led brand and business development across Benue and Nasarawa as Brand Account Lead, onboarding and activating partners on the Red Cloud App. I was recognized as Best Brand Account Lead in Q1 2025.

At Sweet Nutrition, I managed distributor performance, primary and secondary sales, market coverage, and team execution across Northern territories. I increased a major distributor's average monthly turnover by 75% and delivered 50% monthly growth in Taraba through stronger distributor management and market execution.

My FMCG career began in frontline sales and grew through leadership roles at Multi-Pro Consumer Products and Rivers Vegetable Oil Company. At Multi-Pro, I increased Emperor Oil 25-litre sales from 3 trucks per month to more than 30 trucks per month while strengthening availability, retail coverage, and market share.

Experience

Work history, roles, and key accomplishments

Current

Cluster Manager (NC & NE)

Current

Redcloud Technologies Limited

Jan 2025 - Present (1 year 8 months)

Lead commercial operations and business development across North Central and North East regions, driving partner acquisition, platform adoption, and revenue growth. Recognized as Best Cluster Manager in Q3 2025.

Sales Strategy Business Development Route To Market Distributor Management Key Account Management Team Leadership Market Expansion Trade Marketing Sales Forecasting Customer Relationship Management

Brand Account Lead (Benue & Nasarawa)

Redcloud Technologies Limited

Jan 2024 - Dec 2025 (1 year 11 months)

Led brand and business development activities across Benue and Nasarawa, focusing on partner acquisition, market penetration, and revenue generation. Recognized as Best Brand Account Lead in Q1 2025.

Brand Management Business Development Partner Acquisition Market Penetration Revenue Generation Onboarding Sales Strategy

Area Sales Manager (North)

Sweet Nutrition Limited

Jan 2023 - Dec 2024 (1 year 11 months)

Led sales operations across assigned territories, managing distributor performance, primary and secondary sales, and market coverage. Increased a major distributor's average monthly turnover by 75% and delivered 50% monthly growth in Taraba.

Sales Management Distributor Management Primary Sales Secondary Markets Team Leadership Sales Planning Performance Management

Sales Executive (Abuja)

Sweet Nutrition Limited

Jan 2019 - Dec 2022 (3 years 11 months)

Managed distributor, wholesaler, and retailer relationships to drive sales growth and market share. Transformed distributor buying patterns to adopt a broader product portfolio and developed strategies to increase product availability and visibility across Abuja.

Sales Distributor Management Wholesale Management retail management Market Penetration Customer Relationship Management

City Head, Central Zone (Abuja)

Multi-Pro Consumer Products Limited

Jan 2014 - Dec 2019 (5 years 11 months)

Led sales and distribution activities across the Central Zone, managing distributor performance, market coverage, and team productivity. Increased Emperor Oil 25-litre sales from 3 trucks to over 30 trucks per month and introduced Power Oil sachet into the market.

Sales Management distribution management Distributor Management Wholesale Management Market Share Growth Team Leadership

Territory Sales Manager

Rivers Vegetable Oil Company (RIVOC)

Jan 2004 - Dec 2014 (10 years 11 months)

Managed sales and market development across multiple territories, driving market acceptance for soaps and detergents. Developed institutional and commercial markets across hospitals, schools, hotels, dry-cleaning businesses, and open markets.

Sales Management Market Development Territory Management Institutional Sales Commercial Sales Distributor Management