Obioma Comfort Odumodu

I’m an Area Sales Manager with 10+ years of progressive FMCG sales experience focused on territory management, distributor development, and route-to-market execution. I deliver results by translating market intelligence into actionable sales strategy and consistently exceeding targets.

In my current role, I oversee full sales operations for an entire state territory and directly lead a team of 7 field sales staff. I’ve grown market share from 5% to 25% by strengthening distribution coverage, improving retail execution, and managing relationships with distributors, wholesalers, and retail partners. I also coach and mentor my team to raise productivity and execution standards, while monitoring KPIs, market trends, and competitor activity to adjust territory strategy in real time.

Previously, as a Sales Representative at Monument Distillers Nigeria Ltd., I conducted market research and sales analysis to identify growth opportunities and improve territory planning. I tracked marketing campaign performance, delivered recommendations that improved effectiveness, supervised marketing associates, and supported business expansion through proactive customer acquisition and relationship management.

Earlier at International Breweries Plc, I increased territory sales by 40% through strategic sales execution, market development, and disciplined account management. I was named Best Sales Representative for the Onitsha District (2019), and I’ve repeatedly elevated underperforming distributors to top-ranking status through hands-on coaching and performance management—building strong, lasting relationships with distributors and retailers along the way.