Akaranta Charles

Developed prompts and structured JSON rubrics for AI-response evaluation tasks. Reviewed and scored AI-generated responses against defined evaluation criteria.

Lead marketing and brand-sales activities focused on brand growth, market performance, and commercial alignment. Analyze competitor trends, coordinate with logistics and finance, and present brand performance reports to the Managing Director.

Managed relationships with manufacturers, FMCG distributors, and retailers, supporting commercial growth and market execution. Oversaw digital sales promotions, pricing strategies, and customer acquisition initiatives.

Led recruitment, training, and management of geographically dispersed sales teams to improve territory coverage. Aligned promotional campaigns and marketing investments with sales objectives and revenue growth.

Analyzed market trends and customer feedback to refine brand messaging and promotional activities. Developed brand-growth strategies using customer insights and competitor benchmarks.

Managed distributor networks and drove sales revenue growth across the Home Care category. Monitored daily and month-to-date sales objectives, team productivity, and sales force automation compliance.

Managed distributor networks and local sales teams across an assigned territory to drive revenue growth.

Coordinated promotional events and product launches with marketing teams. Monitored retail inventory and worked with supply chain teams to arrange timely stock replenishment.

Completed a masterclass in branding, brand strategy, and brand management to enhance expertise in brand development.

Attended a master class on strategic marketing to deepen knowledge in marketing planning and execution.

Pursued an MBA with a focus on Marketing, gaining advanced knowledge in marketing strategy and commercial management.

Completed an introductory course on cyber security, covering fundamental security principles and practices.

Completed a course in digital marketing fundamentals, covering core digital marketing concepts and tools.

Earned a certification in Health, Safety, and Environment (H.S.E.) to ensure workplace safety compliance.

Earned a Bachelor of Science in Industrial Relations and Personnel Management, developing skills in human resources and organizational behavior.