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Onyinyechi Kalu-Sam

@onyinyechikalu-sam

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Strategic content and social media manager driving performance-led growth across FMCG, banking, and lifestyle brands.

Canada

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What I'm looking for

I seek a performance-driven role where I lead content and social strategy, collaborate cross-functionally, leverage analytics to scale engagement and revenue, and work in a growth-oriented, creative team.

I am a strategic and results-oriented Content & Social Media Manager with 4+ years' experience designing and executing high-impact social media campaigns, digital storytelling, paid media, and influencer strategies across FMCG, banking, automotive, and beauty sectors.

I lead content strategy, editorial planning, and cross-platform campaign execution, managing content production across formats and collaborating with designers, creators, and stakeholders to deliver compliance-ready launches and CSR initiatives.

My work has driven measurable outcomes—up to 60% growth in engagement, 42% uplift in revenue, re-onboarding and revenue expansion for major brands, and improved sentiment scores by 25% through team leadership and performance optimization.

I bring data-driven decision making using tools like Hootsuite, Meta Business Suite, Google Analytics, HubSpot and SEMrush, and I focus on trend-led short-form content and influencer activations to amplify brand visibility and growth.

Experience

Work history, roles, and key accomplishments

Snr. Content & Social Media Manager

Dentsu Creative

Sep 2022 - Jan 2025 (2 years 4 months)

Led social media strategy and content production for FMCG, beauty, and banking clients, driving up to 60% engagement growth and a 42% revenue uplift through organic and paid campaigns. Managed a team of four and re-onboarded NIVEA, increasing account revenue by 15% and expanding market reach across multiple African regions.

Content Strategy Social Media Management Paid Media Influencer Marketing Hootsuite Campaign Optimization Analytics

Content Writer & Social Media Manager

Dentsu X

Jul 2021 - Oct 2022 (1 year 3 months)

Developed and executed monthly content strategies that increased reach 15% MoM, grew followership 12%, and boosted impressions 20% while overseeing daily publishing and engagement across major platforms. Coordinated cross-functional teams to ensure 100% on-time campaign delivery.

Content Strategy Copywriting Social Media Management Hootsuite Meta Business Suite performance reporting Community Management Cross Functional Collaboration

Content Manager

Gistreel

Jun 2021 - Sep 2022 (1 year 3 months)

Created SEO-optimized product descriptions and social content that improved visibility and conversions, and built performance dashboards in HubSpot and Hootsuite to deliver actionable insights to marketing and product teams.