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Onyinyechi Kalu-Sam

@onyinyechikalu-sam

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Strategic content and social media manager driving performance-led growth across FMCG, banking, and lifestyle brands.

Canada

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What I'm looking for

I seek a performance-driven role where I lead content and social strategy, collaborate cross-functionally, leverage analytics to scale engagement and revenue, and work in a growth-oriented, creative team.

I am a strategic and results-oriented Content & Social Media Manager with 4+ years' experience designing and executing high-impact social media campaigns, digital storytelling, paid media, and influencer strategies across FMCG, banking, automotive, and beauty sectors.

I lead content strategy, editorial planning, and cross-platform campaign execution, managing content production across formats and collaborating with designers, creators, and stakeholders to deliver compliance-ready launches and CSR initiatives.

My work has driven measurable outcomes—up to 60% growth in engagement, 42% uplift in revenue, re-onboarding and revenue expansion for major brands, and improved sentiment scores by 25% through team leadership and performance optimization.

I bring data-driven decision making using tools like Hootsuite, Meta Business Suite, Google Analytics, HubSpot and SEMrush, and I focus on trend-led short-form content and influencer activations to amplify brand visibility and growth.

Experience

Work history, roles, and key accomplishments

Snr. Content & Social Media Manager

Dentsu Creative

Sep 2022 - Jan 2025 (2 years 4 months)

Led social media strategy and content production for FMCG, beauty, and banking clients, driving up to 60% engagement growth and a 42% revenue uplift through organic and paid campaigns. Managed a team of four and re-onboarded NIVEA, increasing account revenue by 15% and expanding market reach across multiple African regions.

Content Strategy Social Media Management Paid Media Influencer Marketing Hootsuite Campaign Optimization Analytics

Content Writer & Social Media Manager

Dentsu X

Jul 2021 - Oct 2022 (1 year 3 months)

Developed and executed monthly content strategies that increased reach 15% MoM, grew followership 12%, and boosted impressions 20% while overseeing daily publishing and engagement across major platforms. Coordinated cross-functional teams to ensure 100% on-time campaign delivery.

Content Strategy Copywriting Social Media Management Hootsuite Meta Business Suite performance reporting Community Management Cross Functional Collaboration

Content Manager

Gistreel

Jun 2021 - Sep 2022 (1 year 3 months)

Created SEO-optimized product descriptions and social content that improved visibility and conversions, and built performance dashboards in HubSpot and Hootsuite to deliver actionable insights to marketing and product teams.

SEO Content Creation HubSpot Hootsuite Social Media Strategy Analytics Performance Dashboards Copywriting