Open to opportunities

Joshua Ogunseun

@joshuaogunseun

Message

I’m a digital marketing specialist and media buyer turning data into high-ROAS lead generation on Meta and Google.

Nigeria

Message

What I'm looking for

I’m looking to grow lead generation and ROAS by owning performance marketing from setup to tracking and reporting. I want to collaborate with teams that value data-driven testing, clear KPIs, and continuous optimization across Meta and Google.

I’m a digital marketing specialist and media buyer with over 4 years of experience turning complex digital strategies into measurable business growth. I build high-performance lead generation engines and scale paid media campaigns across Meta and Google Ads—using analytics, conversion tracking, and performance reporting to improve acquisition efficiency and ROAS.

With a background in Psychology and advanced data analytics, I bridge the gap between marketing research, tailored strategy, and technical execution. I’ve helped brands increase lead volume by 25%-50%, generated 400+ leads through cold lead generation campaigns, and improved lead generation by 50%+ by combining custom audience targeting, CRO, and multi-channel optimization.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Branions & KEO AI

Feb 2026 - Present (2 months)

Managed and optimized multi-channel Google and Meta Ads campaigns to support international lead generation and brand growth. Built ad tracking systems and reporting dashboards to monitor CTR, CPL, and ROAS.

Google Ads Meta Ads Lead Generation Media Buying Conversion Tracking Performance Optimization

Digital Marketing Manager

Related Motion - Related Network

Jul 2025 - Feb 2026 (7 months)

Rebranded and optimized the company’s social channels, website, and overall strategy to support upcoming shows. Boosted client acquisition and upsell rates using custom audience targeting and generated over 400 leads through cold lead generation campaigns.

Digital Marketing Strategy Lead Generation Media Buying Conversion Rate Optimization (CRO)A B Testing

Digital Marketing Lead

Larakudayisi International - LKI Management

Mar 2024 - Jul 2025 (1 year 4 months)

Increased lead generation by 50%+ through Google, Meta, and email campaigns promoting the brand. Managed the website and payment/product platforms including Paystack, Selar, and Amazon KDP to support acquisition and upsell.

Google Ads Meta Ads Email Marketing Lead Generation Strategy Audience Targeting Website Management Paystack Selar Amazon KDP

Social Media Marketing Manager

Loyalty Solutions Limited

Mar 2023 - Mar 2024 (1 year)

Increased lead generation by 25%+ through targeted LinkedIn campaigns promoting B2B loyalty programs. Built custom audience targeting strategies to expand client acquisition and supported marketing/PR initiatives.

LinkedIn marketing Lead Generation B2B Marketing Social Media Marketing performance reporting