Mayor Orlu

I’m a results-driven Media Buyer and Paid Social Specialist with 5+ years of experience planning, executing, and optimizing high-performance paid social campaigns across Meta platforms.

I’ve delivered measurable growth by pairing precise audience targeting with iterative ad creative testing—improving Meta campaign engagement by up to 40% and strengthening performance through continuous KPI monitoring.

I reduce costs and increase efficiency by optimizing ad creative formats and targeting parameters, including cutting client cost-per-click by 25% and improving click-through rates by 30% with conversion-focused visuals across e-commerce, services, and retail.

From brief to launch to performance review, I manage end-to-end media buying for 20+ clients and run 10+ multi-industry campaigns at once, scaling reach 3x within 60 days by restructuring campaign architecture, refining audiences, and refreshing underperforming creatives.